161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Senior Associate, Marketing Copywriter
For 30 years, we’ve been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our customers, in our associates, and in talent like you!
We’re a united group of creative problem-solvers dedicated to delivering best-in-class, performance-accountable experiences. By connecting with Canadians in ways that spark action and build trust, we transform business intent into measurable market success. Join a collaborative environment where your craft is valued and your impact is visible across every channel we touch.
In this role, you’ll be the strategic voice behind our ads, social platforms, and customer touchpoints, responsible for crafting, optimizing, and leading our content engine across all outbound marketing channels. You’ll be the guardian of our brand’s pulse, using your words to drive growth, deepen customer loyalty, and make our brand's vision unmissable.
You’re someone who blends storytelling with conversion psychology, knows how to pack a punch into a character limit, and loves seeing your words drive actual results. You’re interested in the "why" as much as the "what," and you're ready to collaborate with a high-energy team of designers, marketers and project managers to bring our content pillars to life. If this sounds like you, we want to hear your story.
Candidates must submit work samples/portfolios with their application.
Your Responsibilities
Leveraging strong writing and deep user experience expertise to craft compelling, on-brand, error-free content for outbound marketing channels.
Interpreting and building upon creative briefs to deliver performance-accountable digital ads, brand campaigns, social media posts, videos, emails, blog posts, letters and more.
Ensuring that messaging fits its delivery format, channel or stage of the marketing funnel, and incorporates user experience, SEO and accessibility standards.
Partnering closely with graphic designers, video designers, editors, project managers and marketers to facilitate cohesive, deadline-driven work.
Developing and maintaining systems and best practices for content creation, maintenance and repurposing. Using appropriate tools, frameworks and design systems to do so.
Interpreting business priorities, reviewing metrics from current or previous campaigns, and developing strategies for creative messaging to influence them.
Presenting to internal stakeholders, advocating for content strategies and best practices, and anchoring recommendations with reasoning.
Demonstrating knowledge of evolving industry trends and technology, including AI adoption, and adapting creative strategies to leverage them effectively.
Conducting periodic competitive audits.
4+ years of experience in multichannel, customer-facing content creation (copywriting, content strategy, digital marketing, online publishing, UX writing, etc.)
Proven writing, editing and marketing skills, and outstanding command of English spelling and grammar. Experience with CP style and working with company style guides.
Proficiency with varied content types a, whether long-form (e.g. blog posts, press releases) or short-form (e.g. social media copy, banner ads, social posts).
Adobe Workfront or comparable work management software (working knowledge).
Ease with managing multiple projects big and small, while navigating a fluctuating workflow, maintaining copy decks, meeting deadlines and proactively communicating status updates.
Incredible people skills and ability to partner effectively with diverse stakeholders (marketing, product, legal). Desire to collaborate, incorporate feedback and negotiate when necessary.
Working knowledge of accessibility, plain language and SEO best practices.
A willingness to embrace change, adapt strategies on the fly and be open to new ways of working.
Bachelor's degree in English, journalism, public relations or a related marketing communications field.
Experience in the financial services industry.
Experience working for a creative agency or in-house creative team.
Experience using professional AI tools to scale and improve content production.
Experience using content management systems to create, edit and update content.
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well—physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year—and much more—you’ll discover that Capital One is committed to helping you live your best life.
This posting is for an existing vacancy.
The expected annual salary range for this position is $94,800 to $108,200. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es). Incentives could be discretionary or non discretionary depending on the plan.
We embrace the responsible use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. However, no hiring decisions are made using AI as every hiring decision is made by our hiring managers, business interviewers, and recruitment professionals. Our teams are equipped with training that empowers them to use AI responsibly.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
