About the role
We're looking for an energetic, results-driven marketer to grow Foxtly's sales directly. The model is direct and self-service: the user comes to the site and buys a subscription themselves. Your job is to drive traffic, convert visitors into paying customers, and retain them. The role is dynamic — lots of experiments, fast decisions, and direct impact on revenue. Fluent English and Russian are required — most of the team (around 80%) communicates in Russian.
What you'll do
- Develop and launch comprehensive marketing campaigns that lead users to a direct subscription purchase.
- Drive paid and organic traffic across channels (Meta, Google, content, partnerships) and scale what works.
- Optimize the funnel and conversion: landing pages, onboarding, checkout — turn visitors into paying customers.
- Work on retention and repeat purchases: reduce churn, increase LTV.
- Find new channels and market niches for growth, test hypotheses, and scale the successful ones.
- Prepare presentations, promo materials, and offers tailored to specific segments.
- Keep a finger on the market's pulse: trends, competitors, new technologies in digital marketing and AdTech.
- Analyze campaign performance by metrics (CAC, conversion, LTV, ROAS) and make data-driven decisions.
- Respond to customer inquiries promptly and professionally, ensuring a high level of service.
What we're looking for
- Experience in performance/growth marketing, ideally in SaaS or ecom with direct online sales.
- Strong background in marketing strategy and working with paid traffic.
- Fluent English and Russian.
- Understanding of the funnel, conversion, and working with metrics (CAC, ROAS, LTV, retention).
- Ability to explain complex technical things clearly to different audiences.
- Analytical mindset and the ability to make data-driven decisions.
- Good self-organization and the ability to manage multiple projects at once.
- Customer-oriented: focused on satisfaction and retention.
This position is for a motivated professional who wants to make a real impact through strong marketing in a friendly team.
Pay: $17.75-$35.00 per hour
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Toronto, ON (York District)
