About 100 Ways
100 Ways began in the corner of a desk at our sister company, Canada Gold, rescuing beautiful gold jewellery pieces from the melting pile. What started as a project rooted in curiosity quickly became a way to preserve craftsmanship, history, and meaning through fine jewellery.
Today, 100 Ways curates vintage, antique, and contemporary jewellery, working with pieces that already carry a story and preparing them for their next chapter. Sustainability, expertise, and thoughtful storytelling are at the heart of everything we do.
Every piece we share has a past. How we choose to tell those stories is central to our brand.
We’re looking for a Social Media & Content Specialist to help shape how 100 Ways shows up across social media and our broader marketing channels.
This role sits at the intersection of content strategy, creation, publishing, community engagement, and performance. Working from established brand strategy and campaign direction, you’ll take ownership of translating ideas into engaging, consistent content that builds brand awareness, strengthens our community, and supports business growth.
You’ll own social content from planning through execution , developing content calendars, capturing and editing photo and video, publishing across platforms, monitoring performance, and continually refining what we create based on what resonates with our audience.
You’ll work closely with the Marketing team and collaborate with Client Care, product teams, paid media partners, creators, and other internal and external partners to ensure our content is aligned with the 100 Ways brand and designed to work across multiple channels.
This is a full-time hybrid position based in Downtown Vancouver, with four days per week in office and one day working from home.
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Develop and execute monthly social media content plans aligned with marketing campaigns and business priorities.
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Translate campaign direction into a consistent and engaging content narrative across social platforms.
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Plan, schedule, and publish content across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
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Maintain a consistent posting cadence, brand voice, and visual standard across social channels.
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Provide clear briefs and creative direction to support content execution across the team.
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Stay current on social trends, platform developments, cultural moments, and opportunities relevant to the 100 Ways brand.
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Lead the development of social content, including determining shot lists, formats, concepts, and visual approaches.
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Capture and create high-quality photo and short-form video content aligned with 100 Ways brand guidelines.
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Edit and adapt content for use across multiple marketing channels, including:
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Social media
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Website product and collection pages
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Email marketing
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Paid advertising
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Edit and adapt user-generated content, creator and ambassador content, and event content for brand use.
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Organize and maintain content libraries and digital assets to support efficient reuse and brand consistency.
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Participate in brand content when required, including appearing on camera, recording voice-overs, and modelling jewellery.
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Support day-to-day engagement across 100 Ways social channels.
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Engage with audiences in a way that reflects the brand's voice and strengthens our online community.
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Identify relevant trends, conversations, creators, and opportunities that can strengthen brand visibility.
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Bring forward new content ideas based on social trends, audience behaviour, performance insights, and what you're seeing across the industry.
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Review social media and content performance to identify trends, insights, and opportunities.
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Use performance data to refine content formats, posting cadence, creative approaches, and storytelling.
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Collaborate with the Marketing Department Manager to identify high-performing organic content that could be adapted for paid advertising.
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Contribute to the development and ongoing improvement of paid social creative formats.
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Continually test and refine content based on performance and audience engagement.
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Incorporate creator, ambassador, and user-generated content into the social content calendar.
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Support marketing events and activations through content capture, live posting, and post-event content.
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Collaborate with internal and external partners to ensure content supports broader campaigns and business objectives.
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Contribute to additional marketing initiatives and campaigns as required.
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2–4 years of experience in social media, content creation, digital marketing, or a related field.
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A strong portfolio demonstrating photo, video, and social-first content.
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Experience planning, creating, editing, and publishing social content from brief through completion.
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Strong visual sensibility with an eye for design and engaging storytelling.
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Proficiency with Adobe Creative Suite, particularly Photoshop and Lightroom.
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Comfortable using Canva for templates and fast-turn content.
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Experience editing short-form video using CapCut, Edits, Premiere Pro, or similar tools.
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Familiarity with Meta Business Manager/Business Suite.
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Comfortable reviewing performance data and using insights to inform content decisions.
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Strong written communication skills with the ability to effectively represent and maintain a consistent brand voice.
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Excellent organization, attention to detail, and ability to manage multiple priorities.
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A collaborative mindset and comfort working across teams.
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A proactive, self-starting approach. You naturally look for new ideas, opportunities, trends, and ways to improve.
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Comfortable appearing on camera, recording voice-overs, and modelling jewellery as part of brand content when required.
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An understanding of how content performs across social media, web, email, and paid environments.
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Experience organizing and managing digital content and asset libraries.
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Passion for jewellery, design, fashion, sustainability, or luxury goods is an asset.
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100 Ways maintains a consistent, recognizable, and engaging presence across priority social platforms.
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Content is planned and published consistently and aligns with broader marketing campaigns and brand direction.
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Photo and video content feels polished, authentic, and distinctly 100 Ways.
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Social performance and audience engagement continue to improve through testing, learning, and optimization.
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Content insights are actively used to influence what we create next.
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High performing organic content is identified and effectively adapted across additional marketing channels.
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Content assets are organized and easily accessible for reuse across the business.
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Marketing campaigns, events, product launches, and partnerships are supported with timely and effective content.
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The Marketing team can rely on you to take ownership of content from idea through publication.
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New trends and creative opportunities are proactively identified rather than simply reacted to.
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$55,000–$68,000 CAD annually, based on experience and qualifications.
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Comprehensive medical and dental benefits.
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Company RRSP matching program.
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2 weeks vacation.
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Paid, hands-on training in a unique and growing industry.
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A supportive, collaborative environment where your work is visible and your ideas are valued.
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The opportunity to work hands-on with remarkable vintage, antique, and fine jewellery while helping shape a growing Canadian brand.
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Full-time position.
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Hybrid schedule based from our Downtown Vancouver location.
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Four days per week in office and one day working from home.
Join a team that's passionate about giving exceptional jewellery a second life while building a brand rooted in sustainability, expertise, and thoughtful storytelling.
At 100 Ways, you'll work hands-on with remarkable vintage, antique, and fine jewellery while being part of a growing company where new projects and opportunities are constantly taking shape.
You'll join a collaborative marketing team where your work is visible, valued, and impactful. From owning day-to-day social content to helping shape how 100 Ways shows up across marketing channels, you'll have the opportunity to bring our brand voice to life and influence what comes next.
We strongly encourage applicants to include a portfolio, social media accounts, or examples of relevant work with their application. We're particularly interested in seeing how you approach content planning, creation, visual storytelling, and consistency over time.
This posting is for a new vacancy.
We are committed to fostering an inclusive workplace where everyone is treated with respect and dignity. We welcome applications from all qualified individuals and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of any characteristic protected by applicable federal, provincial, or territorial human rights legislation.
We are committed to providing an accessible and inclusive recruitment process. Accommodations are available upon request for candidates participating in all stages of the hiring process. If you require accommodation, please let us know and we will work with you to meet your needs.
Personal information collected during the recruitment process will be used solely for recruitment and employment purposes and will be handled in accordance with applicable privacy legislation.
