Business Development / Sales Lead
Benchmark — Burlington, Ontario
About Benchmark
Benchmark is redefining proactive health care. We help people understand and improve their health through comprehensive assessments including DEXA body composition scans and bloodwork paired with an AI-powered dashboard, combined with expert guidance and ongoing support. Since 2024, we have served thousands of members.
Our mission is to help people take control of their long- term health before problems arise. As we continue to grow, we’re expanding beyond one time health assessments to a membership based model focused on building lasting relationships with our members throughout their health journey. Strategic partnerships with businesses, health care providers, fitness professionals and community organizations will play a key role in helping people discover and join Benchmark.
The Opportunity
We’re looking for our first Business Development Lead to build Benchmark’s business development engine from the ground up.
This is more than a sales role. You'll help define how Benchmark goes to market by identifying and developing new growth opportunities through strategic partnerships, corporate wellness programs, referral networks, and other innovative initiatives. You'll work with corporations, healthcare providers, fitness professionals, benefits providers, insurers, and community organizations to help more people discover Benchmark and become long-term members.
This is a foundational hire for our growth strategy. You'll work directly with the founders and have significant ownership over strategy, outreach, execution, and the partnerships that shape Benchmark's future.
If you're energized by building relationships, creating opportunities from scratch, and helping grow an innovative healthcare company, we'd love to meet you.
What You'll Do
Develop and grow strategic partnerships with:
- Employers, business owners, executives, and HR leaders
- Personal trainers, strength coaches, gyms, and fitness studios
- Healthcare providers, including physicians, physiotherapists, chiropractors, dietitians, nurse practitioners, and other clinicians
- Benefits consultants, HSA providers, employee benefits brokers, insurers, and wellness platforms
- Community organizations, sports clubs/teams, and strategic referral partners
- Content creators & Influencers
- Complementary health brands and wellness businesses
Build and manage a pipeline of new business opportunities through phone, email, LinkedIn, networking, and in-person meetings
Identify and cultivate “internal champions” within target organizations (Benchmark member with a positive Benchmark experience, budget influence, and willingness to advocate internally)
Book introductory meetings, talks, and workshops, including speaking engagements for our team
Follow up promptly on inbound leads so opportunities don't go cold
Track all outreach and pipeline activity in a CRM
Share market insights, customer feedback, objections, and partnership opportunities to help refine Benchmark's ideal customer profile, messaging, and go-to-market strategy
Support the planning and execution of group assessments and educational events as a packaged offering for gyms, clubs, and companies
Identify opportunities for corporate wellness programs, employee health assessments, educational workshops, and other partnership initiatives
Build a modern, AI-first business development process by leveraging CRM systems, prospecting platforms, outbound calling tools, conversation intelligence, automation, and AI to maximize outreach, pipeline growth, and efficiency
What We're Looking For
- Excellent written and verbal communication skills
- Comfortable with high-volume outbound work and resilient in the face of rejection
- Naturally curious, coachable, and energized by learning
- Organized, self-directed, and able to manage your own pipeline with minimal supervision
- Experience in B2B sales, partnerships, account management, or business development. Experience in healthcare, fitness, wellness, or employee benefits is a strong asset
- Interest in health, wellness, or fitness is a strong plus
- Tech-savvy and comfortable using AI to improve productivity and effectiveness
- Experience building new markets, launching new initiatives, or working in an early-stage or high-growth environment is considered a strong asset.
- Comfortable attending networking events and travelling throughout the GTA for meetings, presentations, and partnership development.
Compensation
Base salary plus a commission/bonus structure tied to new business generated. Specifics to be discussed based on experience and employment type.
Why Benchmark
- A mission-driven product people genuinely love and you will be selling something that improves people’s lives
- High ownership and autonomy from day one
- Opportunity to help shape Benchmark's go-to-market strategy
- Significant opportunity to grow into a leadership role as the company expands
- A fast-paced, high-growth startup environment where your ideas can have an immediate impact
- Direct mentorship and collaboration with the founders
Pay: $40,000.00-$85,000.00 per year
Work Location: Hybrid remote in Burlington, ON L7N 3N2
