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Marketing Manager – Hotel & Restaurant

Versante Hotel
Richmond, BC

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Détails du poste

Permanent | Temps plein

Avantages

Assurance Maladie Complémentaire
Cotisation égale au RÉER
Assurance Dentaire
Stationnement sur place

Compétences

Hospitalité
Marketing par courriel
Expérience en gestion
Microsoft Office
Gestion de projet
Capacités de présentation
Marketing digital
Gestion de budget
Restauration
Marketing
Hôtellerie
Analytique

Description complète du poste

Job Overview
Versante Hotel and OVA Restaurant & Bar are seeking an experienced, creative, and resultsdriven Marketing Manager to lead all marketing initiatives across both properties. This role is responsible for developing and executing strategic marketing plans that drive brand awareness, guest engagement, revenue growth, and market positioning for both the hotel and restaurant. The Marketing Manager will oversee digital marketing, public relations, media relations, influencer partnerships, events, brand management, and promotional campaigns while working closely with ownership and operational leaders. The ideal candidate possesses a strong hospitality background, understands both hotel and restaurant marketing, and has a proven ability to create measurable business results through strategic marketing initiatives.

Responsibilities:

Marketing Strategy & Planning

Develop and execute annual, quarterly, and monthly marketing plans for Versante Hotel and OVA Restaurant & Bar.
Identify opportunities to increase room revenue, restaurant revenue, event bookings, and overall guest engagement.
Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.
Establish measurable marketing goals and key performance indicators (KPIs).
Regularly analyze campaign performance and provide recommendations for improvement.

Digital Marketing

Manage and oversee digital marketing campaigns across multiple platforms.
Coordinate website content updates and optimization.
Develop and execute SEO and SEM strategies to improve online visibility.
Manage email marketing campaigns and guest retention initiatives.
Coordinate paid advertising campaigns through Google, Meta, LinkedIn, and other relevant platforms.
Monitor analytics and optimize campaigns based on performance metrics.

Public Relations & Media Relations

Build and maintain relationships with local, regional, and national media outlets.
Develop and distribute press releases and media communications.
Coordinate media visits, interviews, photography sessions, and publicity opportunities.
Secure media coverage for hotel, restaurant, events, and special initiatives.
Assist with reputation management and crisis communication when required.

Influencer & Partnership Development

Develop and maintain relationships with influencers, content creators, tourism partners, and community organizations.
Coordinate influencer visits, hosted experiences, and promotional partnerships.
Identify strategic collaboration opportunities that enhance brand awareness and guest acquisition.
Manage partnership agreements and track campaign effectiveness.

Hotel Marketing

Develop campaigns that support occupancy growth and direct bookings.
Collaborate with revenue management and sales teams to align marketing efforts with business objectives.
Promote hotel packages, seasonal offerings, staycation campaigns, and special promotions.
Support corporate, group, and event business development initiatives.

Restaurant Marketing

Develop and execute marketing initiatives for OVA Restaurant & Bar.
Promote seasonal menus, special events, happy hour programs, holiday features, and dining experiences.
Increase local awareness and drive restaurant traffic through targeted campaigns.
Support private dining, group bookings, celebrations, and event-related marketing efforts.
Collaborate with culinary and operations teams to develop compelling promotional content.

Social Media Management

Oversee and manage the social media strategy for both hotel and restaurant brands.
Develop and maintain content calendars across all platforms.
Coordinate with internal and external content creators, photographers, videographers, and agencies.
Monitor engagement, respond to trends, and ensure consistent brand messaging.
Track performance and prepare monthly reporting.

Brand Management

Ensure all marketing materials remain consistent with brand standards and messaging.
Maintain brand guidelines across all touchpoints.
Manage marketing collateral, photography, video assets, and promotional materials.
Work closely with ownership to evolve and strengthen brand positioning.

Event Marketing

Plan and promote hotel and restaurant events.
Coordinate launch events, media events, seasonal activations, and community engagement initiatives.
Work with operations teams to ensure successful execution of marketing-driven events.
Evaluate event performance and return on investment.

Budget Management

Develop and manage annual marketing budgets.
Monitor spending and evaluate return on investment for all marketing initiatives.
Manage relationships with agencies, vendors, media partners, and external consultants.
Negotiate contracts and partnerships where appropriate. Qualifications Required

Qualifications

Minimum 3–5 years of marketing experience within hospitality, hotels, restaurants, tourism, luxury lifestyle, or related industries.
Proven track record of developing and executing successful marketing campaigns.
Experience managing digital marketing, social media, public relations, and partnership initiatives.
Strong understanding of hospitality marketing principles and guest acquisition strategies.
Excellent written, verbal, and presentation skills.
Strong organizational and project management abilities.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency with Microsoft Office, Google Workspace, and digital marketing platforms.

Preferred Qualifications

Previous experience working with hotels, resorts, restaurants, or hospitality groups.
Existing relationships with local media, tourism organizations, and influencers within British Columbia.
Experience with luxury, boutique, or independent hospitality brands.
Knowledge of hotel distribution channels, direct booking strategies, and guest loyalty initiatives.
Experience with CRM, email marketing, website management, and analytics platforms.

Key Performance Indicators (KPIs)

Success in this role may be measured through: Growth in hotel occupancy and direct bookings.
Growth in restaurant covers, average spend, and revenue. Increased media exposure and earned media placements.
Successful execution of marketing campaigns and events.
Growth in social media reach, engagement, and audience development.
Development of strategic partnerships and influencer collaborations.
Improvement in online reputation and guest review performance.
Achievement of marketing ROI objectives.

Pay: $75,000.00-$90,000.00 per year

Benefits:

Dental care
Extended health care
On-site parking
RRSP match

Work Location: In person

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