Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!
Nature & Scope → Your Role at Roots
We are looking for a Brand Marketing Manager who is inspired by our heritage, driven to deliver results the right way, and energized by bold thinking. In this role, you will lead and execute key elements of Roots’ global marketing strategy, bringing integrated campaigns to life across channels and markets. You will play a pivotal role in shaping how our brand shows up—ensuring every customer touchpoint is consistent, creative, and deeply connected to who we are.
Key Responsibilities → How You’ll Make an Impact
LEAD CAMPAIGN GO-TO-MARKET
- Drive end-to-end campaign execution, developing detailed workbacks, timelines, and deliverables
- Partner cross-functionally to ensure cohesive, on-brand campaign presentation across all channels
- Act as the primary liaison across teams, ensuring alignment and clarity throughout execution
- Review and approve campaign assets to ensure consistency and brand integrity
- Lead executional relationships with external partners, vendors, and agencies
- Maintain and optimize the marketing calendar, improving processes, timelines, and approvals
- Champion a culture of accountability, ownership, and collaboration across teams
CONTRIBUTE TO CAMPAIGN & BRAND STRATEGY
- Collaborate with the Director of Brand Marketing to develop insight-driven, compelling marketing briefs
- Ensure strategies are grounded in data to drive performance, relevance, and continuous improvement
- Support evolution of brand positioning, guidelines, and consumer segmentation using research and insights
- Lead the brand’s presence in key cultural moments in partnership with PR, ensuring relevance and resonance
- Develop “retailtainment” strategies to elevate in-store experiences and drive engagement and conversion
- Own strategy and execution for key sale moments, including creative development and campaign rollout
- Monitor brand and competitor performance to identify opportunities, risks, and optimizations
BUSINESS SUPPORT & STORYTELLING
- Contribute to post-campaign analyses, capturing insights and learnings for future growth
- Support development of presentations, decks, and tools that communicate brand strategy and performance
- Assist with administrative and operational tasks to support team effectiveness
Qualifications & Experience → The Skills You Bring
- Bachelor’s degree in Marketing or a related field, with 6-7+ years of experience in brand or campaign marketing (in-house or agency)
- Strong strategic and critical thinking skills, with experience across brand strategy, campaign development, and execution
- Proven project management and organizational skills, with the ability to manage multiple priorities and timelines
- Experience leveraging consumer and sales data to inform strategy and decision-making
- Deep understanding of consumer behavior, segmentation, and targeted marketing approaches
- Passion for fashion, retail, and the outdoors is a strong asset
- Collaborative mindset with the ability to influence cross-functional teams and external partners
- Demonstrated leadership capability with a passion for developing and inspiring others
- Balanced analytical and creative thinking
- Excellent written and verbal communication skills
At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.
The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.
