25 meilleures offres (business manager, toronto, on) (à pourvoir)

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Senior Manager, CRM and Audience Operations

Responsible Gambling Council
Toronto, ON

Postuler dès maintenant

Détails du poste

Temps plein
Il y a 13 jours

Compétences

Intégration des données
Logiciels de gestion de données
Marketing
Tableurs
Salesforce
Assurance qualité des données
Études postsecondaires
Amélioration des processus
Expérience en données et base de données
Gouvernance des données
Gestion de bases de données
Coordination des parties prenantes
Contrôle de la qualité
Suivi des performances des campagnes marketing
Validation des données
HubSpot
Collaboration interfonctionnelle
Affaires
Coordination d'équipe
Établissement de relations avec les parties prenantes
Communication interfonctionnelle
Amélioration des processus opérationnels
Gestion des parties prenantes

Description complète du poste

Senior Manager, CRM & Audience Operations
Hybrid, based out of Toronto
Full-time, Permanent

Opportunity Overview
The Responsible Gambling Council (RGC) is an independent, non-profit organization dedicated to problem gambling prevention. For more than 40 years, we have worked to reduce gambling risk by creating and delivering innovative awareness and information programs in Ontario and around the world. We work with priority populations, including youth, young adults, ethnocultural populations, and the public, to educate people on the risks of gambling, how to mitigate those risks, and how to access support. We work with industry, regulators and government to promote the adoption of improved play safeguards through best practices research, knowledge mobilization, standards development, and the RG Check accreditation program.

Reporting to the Chief Financial Officer, RGC is seeking a Senior Manager, CRM & Audience Operations to establish and lead the development and management of CRM as a central enterprise-wide capability ensuring stakeholder data is integrated, governed, consistently adopted across teams, and actively used to drive engagement, decision-making, and organizational impact. This role transforms stakeholder data from across the organization into actionable insights that support targeted engagement, stronger relationships, and informed decision-making.

Working at the intersection of data governance, audience strategy, cross-functional operations and internal enablement, the role connects data across programs, services, and campaigns to enable targeted outreach, coordinated engagement, stronger stakeholder relationships and clear visibility into standardizes data practices, and ensures CRM is actively used to advance RGC’s strategic priorities.

Why RGC?
Join the Responsible Gambling Council and be part of a team that's making a real difference in communities across Canada and around the world. For over 40 years, we've been at the forefront of gambling harm prevention, combining evidence-based research with innovative programs that protect players and strengthen communities.

At RGC, you'll work alongside passionate professionals who are committed to our mission of ensuring gambling never comes at a human cost. We offer a collaborative environment where your contributions matter, your ideas are valued, and your professional growth is supported. Whether you're developing prevention campaigns, advancing responsible gambling standards, providing advisory services to industry and government stakeholders, or helping organizations strengthen player protections through policy, training, and program innovation, your work will have meaningful impact.

We're proud to offer:

Purpose-driven work that creates positive change for individuals and communities
Professional development opportunities to build your skills and advance your career
Collaborative culture where diverse perspectives are welcomed and celebrated
Work-life balance with flexible hybrid work arrangements
Commitment to equity, diversity, inclusion, accessibility, and anti-racism in everything we do

If you're looking for more than just a job—if you want your work to make a difference—RGC is the place for you.

KEY RESPONSIBILITIES

Establish and maintain CRM data standards, governance, and quality controls
Ensure compliance with privacy, data stewardship, and organizational policies
Monitor and improve overall system accuracy and reliability
Lead CRM data cleanup, deduplication, and ongoing data quality improvement
Serve as the central coordination point for CRM data inputs across teams
Standardize segmentation, tagging, and relationship management practices
Build and maintain a unified, organization-wide stakeholder view
Coordinate migration and consolidation of legacy stakeholder lists, spreadsheets, and tracking tools into CRM
Develop and manage segmentation frameworks (e.g., sector, geography, engagement level)
Enable targeted, insight-driven audience selection across programs and campaigns
Develop stakeholder lifecycle models to support acquisition, engagement, retention, reactivation, and opportunity tracking
Partner with Marketing & Communications to build and refine audience lists
Support program teams with engagement tracking and follow-up activities
Ensure alignment and consistency between campaign data and CRM
Track campaign and engagement outcomes to support follow-up, reporting, and continuous improvement
Develop reports, dashboards, and engagement metrics that provide leadership and teams with visibility into stakeholder relationships, campaign performance, and growth opportunities
Translate CRM data into actionable insights that support planning, prioritization, and strategic decision-making
Train staff on CRM tools, processes, and expectations
Create and maintain CRM documentation, process guides, field definitions, naming conventions, and standard operating procedures
Promote consistent data practices and reduce fragmented tracking
Monitor CRM adoption, identify barriers, and support teams in embedding CRM into daily workflows
Act as a trusted advisor to departmental CRM stakeholders
Identify process gaps, inefficiencies, and system limitations
Recommend and implement enhancements to workflows and governance
Support the ongoing evolution of CRM capabilities

QUALIFICATIONS

5-7 years of CRM or audience database management experience
Post-secondary education in Business, Marketing, Information Systems, or related field
Strong expertise in data governance, segmentation, and data quality
Experience supporting campaigns or stakeholder engagement initiatives
Proven ability to collaborate and influence across teams
Experience in non-profit, research, policy, or mission-driven environments
Hands-on experience with CRM platforms and related data management tools; experience with Salesforce, HubSpot, Sage CRM, or similar platforms is an asset
Familiarity with email marketing platforms, webinar/event tools, and Marketing & Communications workflows
Comfort working with Microsoft 365, Excel, reporting dashboards, audience list management processes, and campaign performance reporting

What Success Looks Like

CRM is trusted, accurate, and consistently used across the organization
Teams can easily generate targeted, high-value audience lists
Engagement activities are coordinated, measurable, and aligned
Leadership has clear visibility into stakeholders and growth opportunities
CRM contributes directly to organizational impact and strategic decision-making
Staff understand and follow consistent CRM processes, standards, and expectations
Legacy lists and fragmented tracking tools are reduced or integrated into CRM

Why This Role Matters
RGC generates valuable stakeholder data across programs, services, and campaigns. This role ensures that data is:

Integrated into a single, reliable system
Structured for meaningful insight and segmentation
Adopted across teams through consistent practices, shared expectations, and practical internal enablement
Activated to support engagement, growth, and impact
Visible to leadership to support planning, prioritization, opportunity identification, and strategic decision-making

RGC celebrates and values cultural diversity and is committed to attracting and retaining a diverse staff. We will honor your experiences, perspectives, and unique identity. Together, our organization strives to create and maintain working environments that are inclusive, equitable and welcoming.

The Responsible Gambling Council is committed to providing an accessible recruitment process and workplace. Please let us know if you require accommodation under the Accessibility for Ontarians with Disabilities Act (AODA).

RGC does not use artificial intelligence (AI) to make or inform hiring decisions. However, we do use an external applicant tracking system (ATS) to help manage applications efficiently; our ATS may apply automated filters or sorting functions, but all applications are reviewed and evaluated by human recruiters. RGC may also use AI to help with transcribing interviews, but humans will be recruiting, interviewing and connecting with applicants.

Please note, successful candidates will be required to complete a background check, facilitated by a third-party screener.

Hiring range is $75,000-$95,000 annually commensurate with skills and experience.

If you are interested in learning more about this role, please apply directly and our team will reach out should you be selected for an interview.

Applications must be received by August 31, 2026.

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