We are seeking a dynamic and motivated individual to join our team as a Sales Representative. In this role, you will be responsible for engaging with independent cannabis retailers, primarily through virtual interaction and in person as required, across Western Canada. Your primary objective will be to introduce independent cannabis retailers to the benefits of the Seeker program and to drive program sign-ups, retailer engagement and revenue.
Reporting directly to the Business Development Manager, Seeker Program, this individual will be responsible for sales activities with the independent cannabis retail marketplace that maximize store enrollment and engagement in the Seeker data and services program and help deliver our committed revenue and profit objectives. Given the significant geography, this individual will need to be skilled at engaging retailers primarily through virtual means (virtual meetings, phone calls, emails) and as required, be available to visit retailers in-person to efficiently and effectively grow the business.
The successful candidate will seek ways to maximize program success through a thorough understanding of the customer base (independent retailers) across Western Canada, the effective management of a robust sales funnel, the execution of creative sales and marketing tactics, and effective communication across a large stakeholder network.
This individual will develop and implement tactics that are consistent with the company's strategic objectives. The incumbent will lead the external Seeker activities, working collaboratively with internal resources to ensure a coordinated approach to strategy execution, cross-functional partnership development and external stakeholder engagement to deliver the P&L objectives.
The role must operate in full and complete compliance with Health Canada’s Cannabis Act, Cannabis Regulations, the Food and Drug Act and the Controlled Drugs and Substances Act.
KEY PRIORITIES/PROJECTS
- Maximize independent retail store enrollment and participation in the Seeker program in Western Canada.
- Differentiate Seeker to sign up new retail customers, accelerate conversion from competitive programs, and maximize retailer engagement with Seeker brand partners and data offers.
- Drive retailer engagement and Seeker business objectives through an effective account management strategy.
- Collaborate with internal partners to continue to develop and execute a plan to build Seeker brand awareness and engagement.
- Communicate program updates, new brand partnerships, upcoming deadlines (data submission, payments, etc.) to the customer base.
- Respond to general inquiries from the membership as required
KEY REQUIREMENTS
- Maximize independent retail store enrollment into the Seeker program
- Develop and effectively manage the sales funnel to deliver store enrollment targets.
- Prospect / qualify independent cannabis retailer targets in designated markets.
- Prioritize retail targets to help drive revenue potential for retailers and Seeker.
- Conduct outreach via phone and email to introduce Seeker and its benefits.
- Execute the contracting process to sign new accounts
- Build/maintain/enhance retailer partnership relationships over time by implementing an effective account management strategy.
- Stay informed on industry trends, competitor activities, cannabis brands, and regulatory changes affecting cannabis retailers.
- Build awareness and equity around the Seeker program within the independent marketplace.
- Maintain accurate records of all interactions and sales activities; track and report on identified KPIs
- Execute plans to achieve / exceed established sales targets.
- Differentiate Seeker from other competitive programs to accelerate conversion and win new retail customers.
- Develop/maintain a thorough understanding of competitive programs, including points of parity and differentiation.
- Capitalize on this knowledge of competitors to identify areas of opportunity for Seeker.
- Sell the differences to prospective retailers with a goal of converting them exclusively to Seeker over time.
- Collaborate with internal partners to develop and execute a plan to build Seeker brand awareness and engagement.
- Provide regular feedback to the product development team based on retailer and market insights to enhance the program’s value and accelerate store enrollment and program engagement.
- Collaborate on the development of a plan that delivers high awareness of Seeker within the independent retail market across Canada.
- Professionally represent Seeker at industry events, conferences, and trade shows as required.
QUALIFICATIONS & EXPERIENCE
- Post secondary degree required.
- Proven track record of sales accomplishments with relevant experience in the Cannabis industry required.
- Prior experience working with a Licenced Producer / Brand selling into cannabis retail stores.
- Selling It Right, CanSell/SellSafe and/or CannaReps training mandatory
- Experience managing a sales funnel with a consistent track record of closing contracts.
- Strong communication and interpersonal skills, with the ability to build rapport and trust quickly.
- Ability to close and manage agreements virtually as well as in-person.
- Self-motivated with a results-driven attitude and a passion for exceeding targets.
- Proactive, with a bias toward taking action; someone who uses his/her resources creatively.
- Ability to work independently and manage time effectively.
- Understanding of cannabis retail operations and compliance requirements is a plus.
- Demonstrated leadership skills with a propensity to take initiative.
- Excellent computer skills, especially with Microsoft Excel, Word, and PowerPoint.
- Recognized as a strong team player, contributor, and value-adding member in team environments.
- Willingness to travel within assigned territory as needed.
Seeker Cannabis welcomes and encourages applications from people with disabilities. Accommodations are available
Job Type: Full-time
Pay: $55,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
Experience:
- Cannabis Industry: 1 year (preferred)
- Existing retailer relationships: 1 year (required)
- Sales experience for a licensed producer or cannabis brand: 3 years (required)
Work Location: Remote
