The Opportunity
We are a category-defining, hyper-growth experiential wellness and social concept redefining how people recover, perform, connect, and feel their best. At our location we bring together a curated mix of recovery and longevity services, retail, health programs, and a premium membership experience - all under one design-led roof.
We are growing quickly, and we are looking for a General Manager to own and elevate a new flagship location that's part of a national expansion. Here, the experience is the product - so we need someone who delivers world-class hospitality with relentless attention to detail, and runs the numbers like a sharp restaurant GM. At our pace, both have to be true at once.
This is a builder's seat, not a caretaker's. If you want a ground-floor role in a brand that is changing experiential wellness and social experiences, read on.
What you'll own
Guest experience and hospitality craft
- Set and protect a world-class standard of service at every single touchpoint - from the first hello to the follow-up after a visit.
- Obsess over the details members feel but rarely name: atmosphere, cleanliness, pacing, warmth, and consistency - every day, without exception.
- Anticipate and personalize: know your members, and turn first-timers into regulars and regulars into advocates.
- Be on the floor. Coach the team in the moment, model the standard, and never let "good enough" pass.
The P&L and cost discipline
- Own location-level P&L across every revenue stream in the business - retail, recovery and longevity services, membership, and health programs.
- Manage prime cost (cost of goods + labour) to target as the headline operating metric, by department, every week — not monthly after the fact.
- Run a weekly cost cadence: theoretical-vs-actual consumable variance, inventory and par levels, vendor management, and margin recovery the same week a number slips.
- Protect contribution margin by department and understand how credit redemptions, breakage, and cash mix flow through the model.
Labour and scheduling
- Build labour schedules to forecasted demand, holding labour percentage to target while protecting the guest experience.
- Manage productivity metrics — sales per labour hour, provider and space utilization, and capacity management.
Operations and process
- Design, document, and enforce SOPs that keep service and cost standards consistent and repeatable.
- Own opening/closing standards, the end-to-end member journey, service quality, cleanliness, safety, and regulatory compliance.
Team leadership
- Hire, train, develop, and lead front-of-house, member-experience, and operations teams.
- Set the cultural tone: high-performance, high-warmth, detail-obsessed.
Growth
- Drive retention, referrals, and membership growth through an experience members don't want to live without.
- Partner on lead funnels and conversion, and help shape how we grow as we expand.
What you bring
- 5+ years in general management of a high-volume, premium hospitality operation — restaurant, hotel, private club, luxury retail, or boutique fitness/wellness.
- A genuine love of hospitality and a near-compulsive eye for detail — you notice the smudge on the glass and the guest who looks lost, and you fix both before anyone asks.
- Demonstrated mastery of cost and labour control — you have personally owned a P&L and can talk fluently about prime cost, labour percentage, margin, and the levers behind them.
- Process-driven and systems-minded — you build SOPs, checklists, and dashboards, and you make standards stick day in, day out.
- Proven ability to lead, develop, and retain sizeable teams.
- Comfort operating in a fast-moving, hyper-growth environment where you build the road as you drive it.
- Strong command of operational tech: POS, scheduling, inventory, and membership/CRM systems.
Bonus points
- Exposure to premium wellness, recovery, or longevity concepts.
- Genuine interest in helping shape new locations as the brand grows.
- Familiarity with membership-based revenue models.
What's in it for you
- Competitive base salary plus performance-based bonus.
- $10,000 signing bonus.
- A genuine ground-floor leadership role in a unique, hyper-growth brand.
- Real room to grow as we expand — including the potential to step into multi-unit or senior operations leadership down the road.
- Premium, design-led work environment and membership/wellness perks.
How to apply
Apply directly through Indeed with your resume. A brief note on a cost or labour problem you've personally solved — and the result — will move you to the top of the pile.
We are an equal-opportunity employer committed to building a diverse and inclusive team. Accommodations are available on request for candidates taking part in all aspects of the selection process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
Pay: From $1.00 per year
Benefits:
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Vision care
Application question(s):
- Do you have experience or interest in health and wellness? If so, please explain.
- Please provide salary requirements
Work Location: In person
