25 meilleures offres (content lead, north york, on) (à pourvoir)

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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : content lead (north york, on)

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Director of Marketing

Canada Weather Gear
North York, ON

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Détails du poste

Permanent | Temps plein
Il y a 11 jours

Avantages

Réductions Tarifaires
Assurance Maladie Complémentaire
Assurance Invalidité
Assurance Dentaire
Congés payés
Assurance Vision
Assurance Vie
Stationnement sur place

Compétences

Image de marque
Stratégie de partenariat
Développement des relations avec la clientèle
Fidélisation de la clientèle
Leadership d'équipe
Relations avec les influenceurs
Leadership stratégique
Analyse de données
Plateformes de réseaux sociaux
Marketing d'influence
Esprit d'analyse
Expérience en marketing et publicité
Gestion de projet
Capacités de présentation
Évaluation des résultats axée sur les données
Prise de décisions
Gestion de la relation client
Suivi des performances des campagnes marketing
Gestion de budget
Expérience en marketing
Stratégie de contenu
Partenariats stratégiques
Collaboration interfonctionnelle
Leadership
Expérience en gestion de projet
Acquisition de clients
Communication interfonctionnelle
Gestion du budget des campagnes marketing

Description complète du poste

Canada Weather Gear is a Canadian lifestyle and outerwear brand offering affordable, functional, and stylish apparel for every season. Inspired by Canada’s diverse climate and outdoor culture, the brand creates jackets, outerwear, activewear, and everyday essentials designed to deliver comfort, quality, and value for active lifestyles.

Position Overview

The Director of Marketing leads the development and execution of integrated marketing strategies that drive brand awareness, customer engagement, retail traffic, and revenue. This role oversees the full marketing ecosystem from strategic planning and digital marketing to social media, content, advertising, CRM, retail, partnerships, and performance analytics.

Key responsibilities include:

1. Marketing Strategy & Planning

Develop and lead the overall retail marketing strategy, ensuring alignment with business, brand, merchandising, and revenue objectives. Build annual and seasonal marketing plans, establish priorities and KPIs, and identify opportunities to strengthen customer acquisition, retention, and sales.

2. Digital Marketing

Lead digital marketing initiatives designed to increase brand visibility, customer acquisition, website traffic, engagement, and conversion. Ensure digital channels work together to create a seamless customer journey from awareness through purchase and retention.

3. Social Media & Content

Develop a compelling social media and content strategy that strengthens brand identity, drives engagement, and creates meaningful connections with target customers. Oversee content planning, storytelling, creative development, and channel growth.

4. Retail Marketing & Store Experience

Develop marketing programs that drive traffic and sales across retail locations while creating a consistent and engaging customer experience. Partner closely with retail operations and merchandising to connect marketing initiatives to in-store performance.

5. CRM, Loyalty & Customer Engagement

Lead strategies that deepen customer relationships, increase retention, and maximize customer lifetime value. Use customer insights and data to deliver relevant, personalized communications throughout the customer journey.

6. Campaigns, Promotions & Product Launches

Lead integrated marketing campaigns supporting product launches, seasonal initiatives, promotional periods, and key retail moments. Ensure campaigns are strategically aligned, creatively compelling, and effectively executed across all customer touchpoints. Work with merchandising and senior management to determine how promotions, sales events and product stories are communicated to customers.

7. Creative Production

Oversee photography, video, graphic design , campaign creative, and other marketing assets.

8. Events, Partnerships & Influencer Marketing

Develop experiences and strategic partnerships that increase brand awareness, customer engagement, and retail traffic. Identify opportunities to connect the brand with relevant cultural moments, communities, influencers, and organizations.

9. Brand Management

Protect and strengthen the brand across every customer touchpoint while ensuring marketing activities consistently reflect the brand's positioning, personality, and values.

10. Analytics, Performance & ROI

Use data, customer insights, and market intelligence to evaluate marketing effectiveness and guide decision-making. Establish a performance-driven approach that connects marketing investment to measurable business outcomes.

11. Budget Management

Lead the marketing team and external partners while managing resources effectively to deliver high-quality, high-impact marketing programs. Build a collaborative, accountable, and results-oriented marketing organization.

12. Cross Functional Leadership

Work closely with merchandising, retail operations, e-commerce, finance and senior leadership so marketing supports the company's commercial priorities.

Qualifications

Proven experience leading marketing strategy and initiatives, preferably within retail, fashion, consumer, or lifestyle brands.
Strong leadership experience with the ability to lead teams, agencies, and cross-functional partners.
Demonstrated expertise across digital marketing, social media, content, CRM, and retail marketing.
Strong understanding of customer acquisition, retention, brand development, and retail customer experience.
Experience managing marketing budgets, vendors, and multiple projects simultaneously.
Strong analytical skills with the ability to use data and insights to measure performance and drive decisions.
Excellent communication, presentation, organizational, and project management skills.
Creative, strategic, commercially minded, and highly collaborative with a strong understanding of the retail customer.

Ideal Candidate

The ideal candidate is a strategic and commercially minded marketing leader who combines strong brand instincts with digital expertise and a deep understanding of the retail customer. They are equally comfortable developing the big-picture strategy, leading cross-functional teams, and driving execution that delivers measurable business results.

Canada Weather Gear welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process. Fairweather is committed to diversity, equity, and inclusion and to fostering a welcoming and inclusive work environment for all employees.

Pay: $100,000.00-$120,000.00 per year

Benefits:

Dental care
Disability insurance
Extended health care
Life insurance
On-site parking
Paid time off
Store discount
Vision care

Work Location: In person

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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : content lead (north york, on)

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