Territory Manager – Niagara
Reporting to: Director of Sales & Marketing
We’re looking for a driven and motivated Territory Manager to join our team and lead growth across the Niagara territory.
This role is ideal for someone currently working in the beverage alcohol industry (or a related field) who thrives in a fast-paced, relationship-driven environment and is motivated by performance-based earnings.
As a key member of our Sales team, you’ll act as an ambassador for our portfolio of brands across beer, wine, cider, RTDs, and non-alcoholic beverages, managing retail channels (LCBO & Grocery).
Compensation
Base Salary: $40,000
On-Target Earnings (OTE): ~$80,000+
Variable Compensation: Commission/bonus structure tied directly to sales performance.
This role is designed for high performers who want to significantly grow their earnings through results.
What You’ll Do
- Set and track daily, weekly, and monthly goals to deliver on quarterly sales targets
- Plan and execute efficient territory route plans and sales calls
- Grow distribution and volume across all brands within your territory
- Build and maintain strong relationships across on-premise and retail accounts
- Use data tools (Last Call, internal ERP) to support fact-based selling strategies
- Execute in-market activations and promotions with accounts
- Partner with Inside Sales and Operations to ensure seamless execution and delivery
- Work with retail partners to optimize shelf presence, displays, and product rotation
What You’ll Bring
- Current experience in the beverage alcohol industry or a related field (preferred)
- Proven ability to build relationships and drive sales results
- Valid driver’s license and reliable vehicle (required)
- Post-secondary education (preferred)
- Existing relationships within the territory considered an asset
- Smart Serve certification (or willingness to obtain)
- Proficiency in Microsoft Office (Outlook, Teams, Excel, PowerPoint)
- Ability to work independently and collaboratively
- Flexibility to work occasional evenings/weekends for client needs
- Ability to lift up to 60 lbs as required
What You Can Expect
- Competitive total compensation with strong earning potential
- Exceptional health and dental benefits
- A passionate, collaborative team environment
- A growing and stable organization rooted in community and sustainability
About Us
Located in the heart of Niagara wine country, Bench Brewing is based in Lincoln, Ontario. Our campus spans eight acres of farmland and includes our Taproom, beer garden, production facility, and Event Centre.
As a certified B Corp, we are committed to sustainability and produce high-quality craft beverages including beer, cider, RTDs, and non-alcoholic options. We are Carbon Neutral, operate with a zero-wastewater footprint, and utilize solar-powered production.
Our portfolio includes Bench Brewing, Niagara Cider, Karbon Brewing, Ace Hill, Liberty Village Ciders, and our licensing partner Henderson Brewing.
Equity & Inclusion
Bench Brewing is an equal opportunity employer. We welcome and encourage applications from people with differing abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Type: Full-time
Pay: $40,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Vision care
Application question(s):
- Do you have a valid driver’s license and access to a reliable vehicle?
- This role includes variable compensation tied to performance. Are you comfortable working in a commission-based environment?
- Do you currently work in the beverage alcohol industry or a related field?
- Are you able to travel regularly within the Niagara territory?
Work Location: On the road
