25 meilleures offres (director of strategy, kelowna, bc) (à pourvoir)

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UBC Faculty of Forestry —Kelowna, BC
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Student Recruiter-Advisor
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Director of Marketing & Strategy

Bannister Automotive Group
Kelowna, BC

Postuler rapidement

Détails du poste

Temps plein

Compétences

Marketing digital
SEO
Intelligence artificielle
Leadership
Marketing
Analytique

Description complète du poste

Director of Marketing & Strategy

Bannister Automotive Group

Location: Okanagan, BC

Build the Future of Automotive Marketing

Bannister Automotive Group is looking for an exceptional Director of Marketing & Strategy to lead the next evolution of our dealership group.

This is not a traditional marketing role.

We're looking for a strategic leader who can build brands, generate high-quality leads at scale, and create alignment across a group built on strong store-level autonomy. Success in this role requires equal parts marketing expertise, innovation, operational excellence, and influence.

You will lead an in-house team spanning analytics, digital advertising, design, content, and social media while partnering closely with General Managers and executive leadership throughout the organization.

The right person understands how to build the systems and infrastructure that make marketing measurable and scalable while leading the creative and strategic work that drives growth.

What You'll Do

Strategy & Performance

Lead the overall marketing strategy for Bannister Automotive Group
Drive lead generation performance, lead quality, conversion rates, and marketing-attributed sales across the group
Strengthen dealership brands while leveraging the advantages of being part of a larger organization
Align group-level strategy with store-level objectives, creating buy-in while respecting local autonomy
Optimize marketing investment, vendor performance, and campaign ROI

Infrastructure & Innovation

Build and continuously improve the group's marketing technology ecosystem, reporting environment, and attribution capabilities
Connect CRM, DMS, website, advertising, and analytics platforms into a reliable and actionable reporting framework
Establish scalable marketing processes, automation, standards, and documentation that improve consistency and accountability
Identify and implement emerging technologies, AI tools, and innovative marketing solutions that improve efficiency and results

Leadership & Collaboration

Lead, mentor, and develop a high-performing marketing team
Build trusted relationships with General Managers and leadership teams across the group
Translate data into actionable business decisions and clear strategic direction
Create alignment across multiple dealerships while maintaining a culture built on autonomy

What Success Looks Like

Increased high-quality lead volume and conversion performance
Stronger brand visibility and market share
Improved marketing efficiency, attribution, and ROI
Consistent reporting and performance visibility across the group
Strong relationships and trust with dealership leadership teams
A marketing function that scales with the continued growth of the organization

Key Performance Indicators

Lead volume and lead quality
Cost per lead and cost per sale
Marketing-attributed sales and conversion rates
Website conversion performance
Organic traffic and SEO growth
Paid advertising ROI
Brand engagement and market share growth
CRM health, database growth, and customer re-engagement performance

Who You Are

Strategic, innovative, and highly adaptable
An exceptional communicator with strong interpersonal skills
Comfortable influencing experienced operators, General Managers, and senior leaders
Data-driven without losing creativity
Able to create alignment while respecting autonomy
Experienced in modern digital marketing ecosystems, analytics, and automation
A builder of systems, culture, and momentum

Most importantly, you know how to earn trust, create buy-in, and unite people behind a common vision.

Experience We're Looking For

Senior marketing leadership experience in a multi-location or multi-brand environment
Experience leading high-performing teams
Strong understanding of digital advertising, SEO/SEM, social media, CRM marketing, analytics, attribution, automation, AI tools, and brand development
Experience improving reporting, measurement, and marketing performance through technology and process
Automotive industry experience is considered a major asset; dealer group experience is ideal
Proven ability to drive measurable growth and business performance

Why Bannister Automotive Group?

Bannister Automotive Group continues to grow through strong leadership, innovation, accountability, and a culture built on autonomy.

This is an opportunity to make a meaningful impact across one of Western Canada's leading automotive groups while helping shape what comes next.

If you're ready to build something exceptional, we'd like to hear from you.

Postuler rapidement

Affinez votre recherche

director of strategy emplois - kelowna, bc

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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : director of strategy (kelowna, bc)

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