Senior Student Recruitment Officer
COMPETITION NO. SS26-30
About Durham College:
Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.
A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design.
Our modern campuses in Oshawa and Whitby offer 145 programs – including six bachelor’s degrees and 11 apprenticeship programs – to more than 11,000 full-time post-secondary and nearly 3,000 apprenticeship students. In addition, we have more than 16,000 student registrations in professional and part-time learning. More than 120,000 alumni represent the college, both locally and around the world.
DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.
Position Information:
Full-time Support Staff Position Opportunity
Payband: Band J; Starting Rate: $43.61; Four-Year Rate: $50.39
Department: Communications and Marketing
Hours: 35 hours per week (1) one-hour lunch; Mon to Fri (8:30 a.m. to 4:30 p.m.) some evening and weekend work will be required
Reporting To: Director, Marketing & Student Recruitment
Campus Location: Oshawa
Vacancy status: New position
Duties and Responsibilities:
Reporting to the Director, Marketing and Student Recruitment, the Senior Recruitment Officer is responsible for developing, implementing and maintaining DC’s Non-direct Recruitment strategy to achieve domestic student recruitment and enrolment goals as defined by Durham College’s Enrolment Management Plan.
Primarily focused on growing the non-direct student market, including equity-deserving populations, the Senior Recruitment Officer plays a pivotal role in shaping the institution’s public image, engaging with the broader community, driving prospective student interest, applications and enrolment through strategic communication and outreach efforts by ensuring the success of the non-direct recruitment strategies. This would include developing and nurturing relationships and scheduling visits with community partners, liaising with stakeholders and agencies, and maintaining and presenting up-to-date knowledge of full-time programs and services.
The incumbent collaborates with the recruitment team to develop and customize the plan to reach non-direct prospective students with a goal of generating leads and applications to full-time programs. They will also coordinate content for presentations, brochures, website, webinars and the CRM to effectively promote the college and its full-time programs and services.
Additional responsibilities include oversight and implementing on an ongoing basis, an effective lead generation plan to produce a healthy application pool that will support meeting college enrolment targets; advising the recruitment team on the plan to reach application goals; liaising and developing strong professional relationships with internal and external stakeholders and community organizations; and influencers of non-direct learners. In addition, the incumbent will maintain up-to-date and in-depth knowledge of the programs and services of the college and is responsible for regularly reporting on the status of the Non-direct Strategy and its success.
The incumbent is responsible for supporting and mentoring student recruitment officers in developing their knowledge and skills to effectively communicate with and recruit the non-direct audience.
The incumbent will have the responsibility to:
- Take a lead role in scheduling and identifying non-direct related activities.
-
Provide recommendations on where DC should be represented on external sites or assets related to the non-direct learner demographic.
-
Identify opportunities and oversee initiatives to generate applications from the non-direct market.
-
Implement innovative sales and relationship-building strategies related to achieving the goals of the Non-direct Recruitment Strategy.
-
Implement initiatives within college events to benefit and meet the needs of non-direct learners.
-
Identify opportunities and participate in non-direct market recruiting activities such as job fairs, community employment agencies, adult learning facilities, webinars, and visits to community partners and employers, including making all travel arrangements.
-
Collaborate with internal stakeholders to develop recruitment-focused activities and events designed specifically for the non-direct market.
-
Represent the college on committees/functions to establish working relationships (e.g. Ontario School Counselors Association, Liaison and Recruitment Sub-committee, Non-direct Working Groups, etc.).
-
Respond to correspondence: email, live chat and telephone calls in a timely and professional manner.
-
Conduct one-on-one phone or video meeting appointments to guide and advise prospective students, teachers or guidance counsellors.
-
Leverage social media channels to connect with non-direct prospects and related stakeholders.
-
Maintain a tracking system for non-direct leads, applications, and first-choice applications and assess various levels of ROI for activities.
-
Develop and guide a portion of the annual comprehensive training program for the recruitment team as it relates to recruiting non-direct learners.
-
Generate data-centric reports using internal and external sources, including but not limited to OCAS Data Warehouse and Salesforce to identify trends, inform recommendations and decision-making.
-
Regularly report on the measurement of the plan and ways to make continuous improvements on ROI.
Qualifications:
-
A minimum of a 3-year diploma/degree in marketing, business, advertising, communications or related discipline.
-
A minimum of 5 years related experience in a post-secondary environment with knowledge of trends in student recruitment, sales and marketing is required.
-
Strong interpersonal and communication skills with the ability to work effectively with a wide range of stakeholders.
-
Highly effective at providing strategic recommendations.
-
Excellent oral and public speaking skills.
-
Working knowledge of CRM tools for sales and marketing (Salesforce is preferred).
-
Demonstrated ability to work in a fast-paced environment and excellent multi-tasking skills.
-
Proven ability to develop, plan and implement strategies and report on success tied to data.
-
Able to work occasional weekends and evenings.
-
Demonstrated ability to maintain confidentiality and integrity.
-
A valid G driver's license and the ability to travel independently.
Note: This role is related specifically to college student recruitment and does not include human resources recruitment and staffing.
Please apply below by submitting your cover letter and resume to the online portal. Job Competition closes at 7:00 p.m. EST on June 24, 2026. Competition number SS26-30.
Contact Us T:905.721.3073 [email protected]
C Wing, Second Floor - 2000 Simcoe St. N. Oshawa, ON
Durham College invites applications from all qualified individuals. Durham is committed to fostering workplace diversity, and, provides accommodations to applicants with disabilities throughout our hiring process. If you require this information in alternate format; require communication supports; an accommodation in applying for a posting and/or if you are selected for an interview, please contact our Human Resources (HR) department and an HR assistant will work with you to meet your needs.
We thank you for your interest in employment with Durham College however, only those candidates selected for an interview will be contacted.
Land Acknowledgement
Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.
