Sales & Marketing Manager – Seniors' Care (Community Outreach)
Location: North York, ON
Maxwell Management Group Ltd. is proud to partner with Sagecare in search of a
Community Outreach and Marketing Manager to join their team.
About:
Sagecare (147 Elder Street) is a private dementia care residence located in North York, ON, within the Greater Toronto Area, serving families across Toronto and surrounding communities. Situated in a residential neighbourhood, the home offers a calm, familiar setting designed to support comfort, safety, and connection for individuals living with dementia, including Alzheimer’s disease.
Sagecare (147 Elder Street) is a 72-bed, home-like community dedicated exclusively to dementia care, where daily life is guided by routine, familiarity, and meaningful relationships. The residence supports individuals with a confirmed dementia diagnosis, providing specialized care tailored to their unique needs.
Care is delivered by experienced nurses and caregivers who work closely with families, recognizing that dementia care extends beyond the individual. Through ongoing communication, trust, and personalized support, Sagecare (147 Elder Street) fosters a supportive environment for both residents and the families who walk alongside them.
Position Summary & Responsibilities:
Reporting to the Chief Executive Officer (CEO), the Community Outreach and Marketing Manager leads community engagement, outreach, and marketing initiatives to drive partnerships, lead generation, and occupancy, while managing the full prospect lifecycle through CRM systems and strategic campaigns.
Key Responsibilities:
- Community Outreach & Relationship Management: Serve as the primary liaison, building and maintaining relationships with referral sources, healthcare professionals, and community partners.
- Strategic Planning: Develop and execute annual and quarterly outreach and marketing plans to drive partnerships and engagement.
- Event Planning & Marketing: Plan and execute outreach events and digital marketing initiatives across platforms, including LinkedIn, Facebook, newsletters, and blogs.
- Lead Generation & CRM Management: Build and manage a pipeline of prospects while overseeing CRM activities, including lead tracking, communication, and funnel progression.
- Collaboration: Partner with the CEO and management team to support lead conversion through reporting and strategic insights.
- Sales & Tours: Conduct residence walk-throughs and tours for prospects, families, and community stakeholders.
This role is well suited for someone who enjoys being out in the community, building strong professional networks, and connecting families with supportive care environments for their loved ones.
Qualifications:
- Minimum Bachelor’s degree (Master’s preferred) in Social Work, Marketing, Social Psychology, Gerontology, or a related health profession
- Proven knowledge of and experience in the seniors’ market, public health sector, and private health sector
- Demonstrated experience in developing and implementing comprehensive sales, marketing, and public relations campaigns
Compensation:
- Target total compensation in the range of $95,000+, including base salary, KPI bonus, and occupancy-based incentives, based on performance and maintaining occupancy targets above 97% or above.
Leaders Helping Leaders … We Welcome Your Valued Referrals!
If this opportunity is not aligned with your experience or career interests, we encourage you to share it with members of your professional network who may be interested.
We welcome applications from qualified candidates and invite you to submit your resume in confidence. We thank all applicants for their interest; however, only those selected for further consideration will be contacted.
Maxwell Management Group Ltd. is committed to building an inclusive and accessible workplace. We respect and celebrate diversity and are dedicated to providing a barrier-free recruitment experience.
Accommodation is available upon request for candidates participating in all stages of the selection process.
Pay: $55,000.00-$75,000.00 per year
Application question(s):
- 1. How many years of experience do you have in community outreach, sales, marketing, admissions, business development, or relationship-building roles?
a. Less than 2 years
b. 2–4 years
c. 5–7 years
d. 8+ years
- 2. Do you have experience working in seniors' housing, retirement living, long-term care, healthcare, hospitality, or another service-focused environment?
a. Yes
b. No
- 3. Do you have experience meeting sales, occupancy, business development, fundraising, or marketing-related targets?
a. Yes
b. No
- 4. Are you comfortable attending community events, networking functions, and meetings outside of regular business hours when required?
a. Yes
b. No
- 5. This position requires regular local travel and access to reliable transportation. Do you meet this requirement?
Work Location: In person
