Product Marketing Manager
Salary: $80,000 - $110,000 (plus benefits and vacation)
Department: Marketing
Reports To: VP of Marketing
Location: Hybrid (Thornhill, ON, Canada)
Role Type: Full-Time
About Us:
At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We're a customer-first company that values excellence, accountability, and adaptability, and we're looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.
Our culture is guided by four core values that shape how we work and grow together:
Customer First - We approach every challenge with a deep commitment to our customers' success and happiness.
Excellence - We hold ourselves to a high standard and strive for exceptional execution in everything we do.
Accountability - We take ownership of our decisions, actions, and results.
Adaptability - We embrace change, stay flexible, and continuously evolve in a dynamic world.
If these values resonate with you and you meet the qualifications for this role, we'd love to hear from you!
Role Overview:
We are seeking a hands-on Product Marketing Manager to lead product positioning, customer lifecycle messaging, and feature launch content for our software platform. Reporting to the VP of Marketing, you will partner closely with Marketing and Product leadership to establish and maintain clear, accurate messaging across the organization, ensuring teams including Sales, Enablement, Marketing Operations, and Support are aligned on how we communicate product value to customers.
You will combine strong product marketing judgment with AI-assisted content workflows to develop and refine lifecycle emails, launch content, and competitive intelligence efficiently and at scale. Using established messaging frameworks and evaluation tools, you will ensure every asset is accurate, compelling, consistent with our brand voice, and built to support customer engagement and growth.
Key Responsibilities:
Lifecycle Product Messaging & Email Communications
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Lead positioning and ensure the quality of customer-facing product communications, including major feature announcements, monthly "What's New" digests, integration announcements, and beta invitations.
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Guide AI-assisted development of trigger-based lifecycle email copy for onboarding, feature adoption, and cross-sell/upsell initiatives, using established evaluator tools to ensure content meets brand and conversion standards before handoff to Marketing Operations.
Product Launches & Release Assets
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Develop marketing and enablement assets for feature launches, integrations, and sprint releases, including release notes, feature web copy, talk tracks, and objection-handling materials.
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Write scripts for launch and product videos, and capture screen recordings, UI walkthroughs, and screenshots for handoff to video production.
Feature Copywriting & Web Assets
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Create benefit-led landing page copy, product announcement pages, and website updates that support new feature launches and platform enhancements.
Competitive Intelligence & Battle Cards
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Keep competitive battle cards, feature comparison matrices, and talk tracks current, equipping revenue and enablement teams with timely, actionable market intelligence.
Messaging Governance & Frameworks
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Serve as a steward of the organization-wide source of truth for product and feature positioning, developed in partnership with the VP of Marketing and Product.
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Develop and continuously refine master messaging frameworks and use-case documentation for major features and integrations.
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Define messaging and positioning within Project Charters in partnership with Product Management.
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Build and maintain internal AI knowledge repositories, including Confluence, Claude Projects, and prompt libraries, to keep feature details, technical specifications, and persona-specific value propositions accurate and accessible across downstream teams, including Enablement and University content development.
Qualifications & Requirements:
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Experience: 3-5 years of experience in B2B SaaS product marketing, technical content marketing, customer lifecycle marketing, or a related field.
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Editorial Judgment & Copywriting: Strong short-form copywriting and editorial instincts, with demonstrated ability to guide, edit, and quality-check AI-assisted content for brand voice, clarity, and conversion effectiveness.
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Product Content Capture: Comfortable capturing clear screen recordings, UI walkthroughs, and screenshots for handoff to video production, with experience writing scripts for short-form product videos.
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AI-Assisted Content Tools: Familiarity with AI-powered tools that transform raw screen recordings or product content into polished walkthroughs, tutorials, or documentation.
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AI Workflow Experience: Hands-on experience using AI within marketing workflows, including prompt development, content evaluation, and AI-assisted content production.
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Self-Starter Mindset: Highly organized and proactive, with strong project management skills and the ability to drive positioning and messaging initiatives from concept through completion with minimal oversight.
Please note that only those selected for an interview will be contacted.
We appreciate you taking the time and look forward to reviewing your application!
WellnessLiving is an equal opportunity employer. Employment decisions are based on qualifications, experience, and business needs. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, disability, age, genetic information, veteran status, marital or family status, or any other status protected by applicable law.
We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.
