Company Overview
Southpoint Equipment is an authorized Kubota dealership serving the communities of Chatham, Essex, Wyoming, and Sunderland. We pride ourselves on offering a wide selection of new and pre-owned agricultural equipment, supported by a friendly and knowledgeable team dedicated to providing outstanding customer service and building long-term relationships.
Summary
Southpoint Equipment is seeking a dedicated Marketing Manager to lead our digital marketing efforts from our location in Chatham. This role is vital in enhancing our online presence, engaging with our community, and supporting our sales objectives through innovative marketing strategies.
A marketing manager will be responsible for developing, implementing, and overseeing comprehensive marketing strategies aimed at promoting Southpoint Equipment products and services and enhancing brand visibility within the markets that we serve. These markets are agriculture, commercial and residential. This role requires a deep understanding of market trends, consumer behavior, and the unique challenges faced by each market segment. The Marketing Manager will collaborate closely with sales, service, parts and the management teams to ensure alignment of marketing campaigns/events with company objectives. The position demands a strategic thinker with excellent communication skills and proven technical skills support by a proven track record in managing and executing successful marketing initiatives. This is an excellent opportunity for a motivated individual to contribute to the growth and reputation of a reputable business, driving sustainable business development through innovative and targeted marketing efforts. The role offers a dynamic work environment where your expertise will directly impact the company's market presence and overall success in the competitive market.
Job Duties
- Lead collaboration between the marketing, sales and the management teams
- Develop, execute and manage the overall marketing strategy for the organization
- Oversee the creation of print (magazine, newspaper ads etc.) and digital (social media, email, webpage etc.) content for channels and determine distribution plans
- Measure and report performance of all marketing campaigns and assess ROI (return on investment) and KPIs (key performance indicators) to recommend future actions
- Conduct market research on products and services offered by the company and the competition
- Develop and adhere to a marketing budget
- Utilize paid advertising and organic (free content) media opportunities
- Work with all other functions of the business to carry out business goals
- Optimize content according search engine optimization (SEO) best practices and given strategies
- Identify target audience (customers) and determine the best way to reach new or existing audiences
- Oversee and create new marketing and advertising activities and opportunities
- Event planning, execution and coordination for events such as trainings, meetings, conferences and trade shows
- Coordinate all social media efforts
Core Competencies
- Initiative and self-motivation, understanding the requirements and making your own timeline to complete by the target date
- Communication and Team work
- Accountability and Dependability
- Time Management
- Attention to detail, producing outputs of quality
- Problem Solving
- Confidence and professionalism- ability to share ideas in respectful and positive way
- Research and Analysis
- Openness to learning and developing new skills
- Decision Making and Judgement
- Ethics and Integrity
- Planning and Organizing
Requirements
- Bachelor’s degree/ diploma in Marketing, Business Administration, Agriculture, or related field or equivalent experience
- Minimum of 3 years’ experience in marketing, preferably within the farming or agricultural sector.
- Strong understanding of farming and construction industry dynamics and product marketing.
- Proven ability to design and execute marketing strategies that drive business growth.
- Excellent communication, interpersonal, and leadership skills.
- Proficiency in digital marketing tools and platforms including SEO, SEM, and analytics software.
- Ability to analyze market data and consumer insights to inform strategic decisions.
- Relevant certifications such as a digital marketing certification, marketing boot camps or industry experience will make a candidate more competitive.
- Excellent computer skills.
- Excellent communication skills both verbal and written.
- Excellent working knowledge of Microsoft Word, Excel and Teams
- Accuracy and attention to detail while working under tight deadlines.
- Interpersonal and customer service skills.
- Organizational, time management, and prioritizing skills.
- Strong problem identification and problem resolution skills.
- Ability to interpret and implement company policies and procedures.
Working Conditions
- Travel may be required. You must have your own means of transportation.
- Ability to attend and conduct presentations.
- Manual dexterity required to use desktop computer and peripherals. Overtime as required.
Cooperation with other departments
- The employee is expected to work in collaboration with other teams as necessary.
External relationships
- The employee represents Southpoint Equipment and as such, is expected to behave respectfully to other employees and company visitors.
- The employee is subject to the confidentiality agreement signed that at a time of joining the company.
Call-To-Action
SouthPoint Equipment invites innovative marketers eager to make an impact in the agricultural sector to apply now. Join us in shaping the future of farming technology through dynamic digital storytelling.
Pay: $70,000.00-$75,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 3 years (required)
- digital marketing tools & platforms: SEO, SEM, etc: 1 year (preferred)
Location:
- Chatham-Kent, ON N7M 5K6 (preferred)
Work Location: In person
