This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.
Why WestJet:
Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.
Join us, this is where your career story takes off.
Overview of the role:
The Product Portfolio Manager, WestJet App, is a senior leadership role responsible for defining, governing, and delivering the strategy and roadmap for WestJet’s guest-facing iOS and Android applications. This role is accountable for transforming the WestJet App into the definitive day-of-travel companion for every guest—a proactive, intelligent mobile experience that supports travelers from pre-trip planning through post-landing, including real-time disruption support, flight status, check-in, boarding passes, loyalty access, and personalized communications.
WestJet App is being reimagined—not maintained—and this role leads to that evolution. The successful candidate will bring deep mobile product expertise, a builder’s mindset, and the leadership presence to align cross-functional teams around a bold product vision.
Operating in an agile environment, the Product Portfolio Manager provides portfolio ownership, strategic direction, and people leadership while serving as a trusted partner to business, technology, and executive stakeholders. The role owns the app's product strategy and roadmap, ensuring investments deliver measurable guest and commercial outcomes.
This highly visible role partners across multiple product portfolios and technology teams, working closely with Guest Experience, Day of Travel, Marketing, Pricing & Revenue, Loyalty & Partnerships, and Guest Support to translate business strategy into product outcomes and measurable OKRs. While Day of Travel remains central to the app experience, sustained growth also requires a strong focus on the guest experience. This role ensures the guest perspective remains at the center of product strategy, driving cohesive experiences that strengthen loyalty and engagement.
Key Deliverables include:
- The Product Portfolio Manager is responsible for the end-to-end digital product ecosystem of the WestJet iOS and Android applications. The app operates as both a channel and a product, integrating and surfacing capabilities across the guest journey, including:
- Day-of-Travel & Guest Experience: real-time flight status, gate information, inbound aircraft tracking, disruption and IROP management.
- Core App Functionality: push notifications, booking, check-in, and Manage Trips integration.
- Loyalty & Guest Experience: loyalty and partner hub, guest sign-up and sign-in experiences.
- The Product Portfolio Manager is accountable for the WestJet App portfolio, balancing strategy, delivery, quality, velocity, investment, and capability maturity to maximize guest and business value.
Key Responsibilities include:
- Define and evolve the product strategy and long-term roadmap, aligning investments to enterprise objectives, guest outcomes, and commercial KPIs.
- Lead the transformation of the WestJet App into the definitive day-of-travel command center.
- Translate business priorities across Guest Experience, Day-of-Travel, Loyalty, Marketing, and Commercial teams into product strategies, OKRs, and measurable outcomes.
- Benchmark against best-in-class mobile experiences to identify opportunities for innovation and differentiation.
- Develop and communicate a compelling product vision to senior leaders, business partners, and cross-functional teams.
- Provide portfolio governance, balancing prioritization, delivery commitments, budgets, forecasts, and roadmap trade-offs across multiple initiatives.
- Ensure strong product management practices, including discovery, outcome-driven planning, and value-based prioritization.
- Guide teams through complex decisions using data, insights, and sound judgment to inform strategy and investment choices.
- Lead Product QBRs and executive demonstrations.
- Lead, coach, and mentor a team of Product Owners (3 FTE plus scaled contractor capacity) while strengthening the broader Product Management practice.
- Provide indirect leadership to Product Designers and Product Analysts, fostering strong collaboration and product discipline
- Build a culture of curiosity, accountability, and relentless focus on the guest experience.
- Serve as the primary mobile app product partner to Guest Experience, Day-of-Travel, Loyalty, Commercial, Marketing, and Guest Support teams.
- Partner across business, technology, and external stakeholders to deliver scalable, intuitive digital experiences.
- Maintain strong technical fluency, collaborating with technical leaders and platform teams to assess trade-offs, managing dependencies, and identifying new capabilities.
- Drive alignment through clear storytelling and exceptional written and verbal communication.
- Champion continuous improvement by leveraging digital and AI-enabled solutions that enhance guest experience, operational efficiency, and product quality.
- Build and manage strategic partnerships that support portfolio objectives and successful roadmap delivery.
Experience & Qualifications:
- Recognized Diploma or bachelor’s degree in business, Science, Technology, Product Management, or a related field
- 10 years of experience in Product Management, with demonstrated ownership of mobile applications or digital product portfolios at scale
- Proven track record of shipping meaningful mobile capabilities — iOS and Android — with measurable guest and business impact
- Deep fluency in mobile product management: platform conventions, push and notification systems, app store optimization, and native OS capabilities
- Proven experience developing product strategies and roadmaps, launching new capabilities, and operating within cross-functional agile teams
- Minimum 7 years of experience leading and coaching product teams in a fast-paced digital environment
- Demonstrated ability to build high-performing teams and develop strong product leaders
- Strong executive presence with the ability to communicate clearly, influence decision-making, and align diverse stakeholders across business and technology
- Strong understanding of agile software development and product lifecycle management
- Technical literacy to engage credibly with engineering leads on architecture trade-offs, API dependencies, and integration complexity
- Experience operating as a strategic partner to a business domain, translating business goals into product strategy and delivery
- Excellent analytical, problem-solving, and relationship-building skills
- High degree of professionalism, sound judgment, and ability to manage sensitive or confidential information
- Experience with the airline, travel, or loyalty industry is strongly preferred
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we’re a great fit? Apply now!
About WestJet Group of Companies
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.
Our safety promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.
Our commitment to diversity, equity and inclusion
We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at
[email protected].
We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.
For more information about everything WestJet, please westjet.com/aboutus.
If you wish to withdraw your application or request that your personal information be deleted, please contact us at
[email protected].
