About the Role:
Welcome to LAMOUR BEAUTY AND LIFE! While you will be working from our Markham headquarters (close to Highway 404), your creative content will be the face of our brand for beauty enthusiasts across Canada. We are a premier destination for top-tier K-Beauty, skincare, and lifestyle products.
We are looking for a Traffic Driver—someone who can attract attention, elevate our brand aesthetics on a national scale, and channel online energy into powerful brand awareness. As our Social Media Marketing Lead, you will be the strategic brain and the on-camera face of our brand.
In this role, you will handle social media strategy, campaign planning, and on-camera hosting. The company provides all necessary professional filming equipment, though you are welcome to use your own gear if you prefer. You will also be supported by our in-house Videographer/Editor, who will assist with shooting and post-production. Furthermore, you will collaborate closely with our broader Marketing department to ensure your content seamlessly supports brand promotions and elevates our digital footprint Canada-wide.
What You Will Do:
- Drive Traffic & Brand Awareness: Act as the engaging, confident on-camera face of LAMOUR for Instagram, TikTok, and Xiaohongshu (RED). Develop and execute national social media strategies that capture attention, highlight K-Beauty trends, and grow our online community.
- Omnichannel Marketing: Partner with our Marketing department to push store events, new arrivals, and seasonal campaigns. Utilize social media calls-to-action (CTAs) and trackable links to drive your audience to both our physical stores and our national e-commerce website.
- Lead Content Creation: Take full ownership of content calendars, brainstorming, and scripting. Direct and collaborate with our in-house Videographer/Editor to ensure the final video output perfectly matches your creative vision.
What We Are Looking For:
- Experience: A minimum of 2+ years of proven experience in social media strategy, digital marketing, or campaign planning.
- On-Camera Confidence (Strict Requirement): You are a natural host. You feel completely comfortable modeling products, talking to the camera, and showcasing skincare routines. (Video examples are mandatory).
- The "Traffic" Mindset: You understand how a "hook" works and how to engage an audience on various social platforms.
- Cultural Awareness: A strong understanding of Canada's multicultural landscape. You know how to create inclusive content that resonates with both Asian communities and the broader Western audience interested in K-Beauty.
- Industry Passion: Deep passion for K-Beauty, Asian cosmetics, and modern lifestyle trends.
- Language Skills: Fluency in English is mandatory. Proficiency in a second language (Mandarin, Cantonese, or Korean) is considered a massive asset for platforms like Xiaohongshu and connecting with our diverse customer base.
Application Requirement (Must Read):
Please include a link to your portfolio, public social media handles, or any video links demonstrating your on-camera presence. Applications without an on-camera example will not be reviewed.
Compensation & Perks:
- Salary & Milestone Bonus: $45,000 base salary per year, plus the opportunity to earn performance-based Milestone Bonuses as you hit key growth and engagement targets for our social media channels.
- Paid Time Off: Comprehensive statutory holiday pay and vacation pay.
- Convenience: Free on-site parking at our Markham headquarters.
- Exclusive Perks: Generous staff discounts on your favorite premium K-Beauty products.
- Culture: Casual dress code and a highly creative, collaborative work environment.
Pay: From $45,000.00 per year
Benefits:
- Casual dress
- On-site parking
- Paid time off
- Store discount
Application question(s):
- Aside from English, what other languages do you speak fluently or at a conversational level?
- Please name 2 to 3 Korean or Japanese skincare/makeup brands you currently use, and briefly explain what you like most about their products.
Education:
- Bachelor's Degree (required)
Experience:
- Social media marketing: 2 years (required)
Work Location: In person
