Marketing & Promotions Specialist - 12 Month Mat leave Contract-Acton
Reports To: Marketing & Communications Team Lead
Supports: Marketing & Sales Team
Hours: Full Time: Monday – Friday 8:30 – 5:00 (occasional evenings and weekends)
Pay Banding: $55k – 65k Salary per year
Grade Level: 7
Summary of Role
To build and manage Purity Life’s promotional presence by creating, selling, and implementing marketing content through multiple Purity Life platforms. Build and maintain relationships with brands to increase vendor participation in both digital and print marketing initiatives, with the goal of increasing marketing revenue.
Key Responsibilities
- Manage Purity Life online advertising space (CustomerLink, Purity Life Website, Email Marketing, Social Media)
- Create and facilitate promotional plans and timelines alongside vendors for both digital and print (including Purity Pulse Magazine, Purity Life promotional events, etc.)
- Sales of marketing opportunities to vendor and broker partners for both Wellness and Grocery Divisions
- Manage, create, and build Purity Life’s social media presence (Instagram, Facebook, YouTube, TikTok)
- Build and maintain positive working relationships with vendors and brokers
- Assist in developing and executing marketing strategies for focus and house brands (Kyolic, Antipodes, Kinvara, Heritage Store, Salus, Renewlife, and Neocell)
- Assist in managing Kyolic brand (yearly marketing plans, CHFA promotions, social media, website)
- Assist in managing Salus brand (social media and website)
- Develop e-mail marketing campaigns for both vendor and retailer communications
- Assist in developing yearly Purity Life Marketing Opportunities Guide for both Wellness and Grocery Divisions
- Build and increase email subscriber contact list
- Assist in coordination of tradeshow marketing, planning, and execution
- Additional duties as assigned
· Bachelor’s degree / College Diploma in Marketing Administration, Digital Marketing
- Proficiency in Microsoft Excel and Outlook
- Strong analytical, problem-solving and organizational skills
- Experience in copy writing
- Experience with MailChimp or similar emailing marketing tool
- Experience with Monday.com or similar project management platform
- Experience with Social Media promotions, content planning and creation, etc.
- Familiarity with Natural Health products and related Purity Life distributed brands
Artificial Intelligence (AI) is not used to make hiring or selection decisions. All candidate applications are reviewed and assessed by qualified hiring personnel, and selection decisions are based on job-related qualifications, experience, skills, and organizational requirements. AI tools, if used at any stage of the recruitment process, do not determine candidate eligibility, ranking, or selection outcomes.
