Become a part of the Cobra Family:
Cobra Enterprises is a family-owned and operated, fast growing business. Cobra values offer a safe and respectful work environment. Looking after employees is one of our main priorities, that is why we offer a competitive benefits package, bi-annual bonuses, competitive salaries, and we like to ensure that our employees take the time they need for vacation. Cobra employees also enjoy opportunities for career growth and development, the benefits of our recognition program, and a fun team environment bringing families together.
About the Role
As our Sales Representative, you'll drive revenue growth and expand Cobra's presence across priority Northern and Indigenous markets. You'll lead frontline sales, generate new business aligned to our annual Business Development Plan, and build long-term, trust-based relationships with communities, channel partners, and stakeholders. Reporting to the Director, Commercial Business, you'll collaborate closely with marketing, internal sales support, external Channel Partners, and Community Representatives.
Key Responsibilities:
-
Lead frontline sales activities and generate new business aligned to the annual Business Development Plan.
-
Meet or exceed all defined sales quota requirements on a monthly, quarterly, and annual basis.
-
Negotiate price, costs, delivery, and specifications with buyers and decision-makers.
-
Develop and execute territory-specific sales plans, balancing long-lead opportunities with day-to-day activity.
-
Build and grow business opportunities in Indigenous and northern communities, leading community engagement initiatives, executing territory sales strategies, identifying new prospects, and maintaining proactive client follow-up and CRM reporting.
-
Act as the voice of the customer and community by providing structured feedback on market needs, barriers, funding trends, and competitor activity to inform product development and strategy.
-
Represent the company at trade shows, events, and demonstrations.
Required Qualifications:
-
5+ years of proven B2B sales experience, ideally in construction, modular building, or related industries.
-
Demonstrated success meeting or exceeding sales quotas.
-
Strong written, verbal, and presentation skills, able to engage community leaders, technical buyers, and executives.
-
Proven negotiation and closing skills, with strong CRM, reporting, and organizational abilities.
-
Valid Class 5 Driver's License (required for travel).
-
Willingness and ability to travel frequently to remote, Northern, and rural communities.
Assets:
-
Bachelor's degree or diploma in business, marketing, or communications.
-
Experience working with Indigenous communities and remote Northern Canada markets.
-
Indigenous cultural competency training.
-
Familiarity with First Nations, Inuit, and Métis cultures and governance structures.
-
Experience with Microsoft Office, SharePoint, and CRM systems.
Travel & Work Environment
This role offers meaningful time on the ground in the communities we serve. Frequent travel is required to remote, Northern, and rural communities, including multi-day trips in variable conditions, along with travel for client meetings, trade shows, and site tours. The role also includes periods of office and computer work and may involve occasional overtime.
What we offer:
Competitive salary with performance-based incentives, Benefit plan, Retirement plan, Bonus opportunities, Cobra Gear, Recognition awards, Cobra Club – monthly activities, draws, and team building events.
