Description
In this role, you will support the execution of our media strategy alongside the respective agency teams within Syneos Health. The Associate Media Director will own campaign management and execution of client media plans from the beginning of the process at strategy and channel development through plan development, execution, reporting & optimization.
Media Strategy
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Provide input and recommendations on appropriate channel mix and partner consideration set
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Liaise with external stakeholders spanning agency teams, client leads, & media partners
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Partner internally with subject matter experts beyond direct media including: search, social, programmatic, & analytics
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Work on continuously providing trends and POVs proactively to our clients with new & innovative thinking
Media Planning
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Lead the development of media planning storytelling by focusing on big picture thinking
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Help lead the team to develop comprehensive and detail plans that tie back to the overall strategy
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Troubleshoot when challenges arise
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Ensure success and overall KPI delivery against assigned media programs and clients
Qualifications
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Ability to train/mentor and support junior staff
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Bachelor’s degree
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US pharmaceutical experience required
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Experience designing and implementing pharmaceutical media campaigns (HCP or DTC)
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Knowledgeable in audience buying and vendor contacts and capabilities
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Excellent presentation skills, and history of successful client engagements
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Exceptional organizational skills, multi-tasking capabilities and detail oriented
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Strong analytical abilities and quantitative skills
The annual base salary for this position ranges from $95,000 to $115,000 CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled
