Sales
Inside Sales Coordinator
Reports To: Director of Client Strategy & Growth
Job Status: Full Time, Salaried, 1-Year Contract
Work Hours: Monday - Friday, 9:00am-5:00pm
Work Location: Hybrid (Onsite or in the field up to two times per week)
Compensation: $55,000-$65,000, Dependent on Experience + Eligible for a completion bonus upon successful completion of the contract
About Real Food For Real Kids:
Real Food for Real Kids (RFRK) is a growing company on a mission to make real food the standard rather than the exception.
A multiple award-winning company recognized for excellence and innovation, we’re a leading healthy catering company for child care centres, schools and camps. RFRK proudly serves nutritious meals and snacks to thousands of children throughout the Greater Toronto & Hamilton Area every day. We’re well-positioned for growth into new markets and planning for significant expansion over the coming years.
Our Sales team is looking for a fantastic person who can support new revenue growth as an Inside Sales Coordinator. If you like the sound of us so far, keep reading to see if you have the experience and skills needed for this rewarding role!
The Position
As the Inside Sales Coordinator at Real Food for Real Kids, you will help grow relationships and revenue across childcare, school food service, institutional, wholesale, retail, and emerging packaged product channels.
This role is designed for someone who is energized by inside sales, proactive outreach, and building strong systems that keep opportunities moving. You will support the full sales cycle from lead generation and prospect research to proposal coordination, outbound follow-up, quote preparation, and pipeline management. Success in this role means helping more partners discover the value of fresh, nutritious, kid-friendly meals while ensuring every interaction reflects RFRK’s mission to enable and inspire a lifetime of healthy eating.
Some of the things you’ll get paid to do
- Drive inside sales activity by generating leads, researching prospects, qualifying opportunities, and building outreach lists across childcare centres, schools, institutional buyers, and aligned foodservice channels.
- Manage inbound and outbound sales communication, including responding to inquiries, following up on proposals and quotes, nurturing prospect relationships, and helping create trust through timely, thoughtful service.
- Coordinate sales materials and processes such as proposals, RFP responses, presentations, webinars, quotes, and follow-up packages, ensuring messaging stays aligned with the Real Food for Real Kids brand and mission.
- Maintain accurate pipeline, CRM, and reporting data by tracking sales activity, next steps, channel performance, pricing inputs, and sales projections to support informed decision-making.
- Act as an internal sales hub by collaborating closely with Client Experience, Marketing, Supply Chain, Operations, and Finance to keep product information, pricing, availability, and prospect support materials current and actionable.
About You
Required Education & Experience
- 2+ years of sales, business development, or customer success experience in food, education, or other mission-driven fields
- Strong communication and relationship-building skills, with confidence in prospect outreach, follow-up, and presenting information clearly by phone, email, virtual and in-person meetings
- Experience working with CRM, pipeline, or project management systems, with the ability to keep data accurate, organized, and easy to report on
- Strong administrative and organizational skills, with excellent attention to detail across pricing, proposals, product information, and sales documentation
- Comfort managing multiple priorities and deadlines in a fast-paced, growing business, while staying proactive, responsive, and solutions-oriented
- Proficiency with Google Workspace or Microsoft Office tools, and comfort learning new systems and using automation and AI tools to support personalization, forecasting, and sales efficiency
- Genuine interest in healthy food, child and school nutrition, and the Real Food for Real Kids mission of fuelling healthy futures through real ingredients and thoughtful service
- Ability to attend in-person conferences and networking events within our delivery zone
Nice-to-have
- Experience with RFPs and public procurement processes
Working at RFRK comes with other perks too:
Benefits & Savings Programs
- Group Health Plan, including $500 Health Spending Account
- Employee & Family Assistance Program
- Wellness Spending Account
Time Off
- 3 weeks of vacation
- 8 paid sick and wellness days per year
Continuous Growth
- $500 towards professional development
- Mentorship program
This position is being advertised because the role is currently vacant and requires staffing. As required under Ontario’s employment-standards regulations, this publicly advertised posting is for an existing vacancy. Interested applicants are welcome to submit their application for consideration.
To apply, please upload your résumé *and* cover letter, including salary expectations, explaining why you’d be a great fit for this role. Please include your favourite recipe in your cover letter. If you meet almost all of the requirements and are not sure if you should apply, apply anyway! We may see something special in your application that sets you apart from the rest.
Real Food for Real Kids is an equal opportunity employer. We value diversity and inclusion in our workplace and at all levels of our organisation. We strongly encourage applications from diverse backgrounds and communities.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
No phone calls, emails or drop in visits, please. We’ll contact applicants who fit the bill, and invite them in for an interview.
We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.
Please note: As part of our recruitment process, we use automated tools and artificial intelligence technologies to assist with application review. These tools are used to support, not replace, the hiring team’s evaluation of your qualifications and fit for the role.
Thanks for your interest in Real Food for Real Kids!
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