About Kris Atelier
Kris Atelier is a growing beauty and lifestyle business focused on delivering a premium client experience while expanding its digital presence, customer base and brand reach. We are seeking a commercially minded Digital Marketing & Growth Specialist who can own campaigns from planning through execution, measurement and optimization.
The Opportunity
This is not a social-media-posting-only position. The successful candidate will combine creative execution with performance marketing, analytics and growth strategy, and will be expected to explain what is driving business performance.
What You Will Own
- Develop and execute digital marketing campaigns aligned with revenue, lead-generation, booking, retention and brand objectives.
- Manage Meta Ads, Google Ads and other paid-media campaigns, including targeting, retargeting and remarketing.
- Optimize campaigns using ROAS, ROI, conversions, cost per lead, cost per acquisition and revenue attribution.
- Manage Kris Atelier's presence across Instagram, Facebook, TikTok, LinkedIn, Google Business Profile and other relevant channels.
- Build and manage a structured content calendar and create or coordinate short-form video, Reels, Stories, graphics, campaign creative and copy.
- Develop SEO and local SEO strategies to improve search visibility, website traffic and local discovery.
- Use GA4, Google Search Console, Meta Pixel and conversion tracking to monitor performance and identify opportunities.
- Support email, CRM and retention marketing, including segmentation, automated flows and re-engagement campaigns where applicable.
- Build strategies to improve customer acquisition, repeat business, retention and lifetime value.
- Support influencer, creator, partnership and user-generated-content initiatives.
- Conduct competitor, audience, keyword and market research.
- Coordinate campaigns with management, salon operations, sales and external vendors or creators.
- Produce weekly/monthly performance reports with results, trends, insights and recommended actions.
- Continuously test audiences, offers, creatives, landing pages and messaging to improve results.
What Success Looks Like
- Qualified leads, bookings and sales conversion improve.
- Paid media generates measurable return on ad spend while acquisition costs are controlled.
- Organic/local search visibility and website conversion quality improve.
- Campaigns are delivered on time, within approved budgets and with reliable reporting.
- Management receives clear evidence of what is working, what is not working and what should change next.
Required Qualifications
- Approximately 3+ years of hands-on digital marketing experience, or equivalent education and demonstrated professional results.
- Demonstrated experience managing Meta Ads and Google Ads.
- Strong knowledge of paid social, PPC, SEO, social media, content marketing, lead generation and conversion funnels.
- Hands-on experience using GA4 / Google Analytics and interpreting campaign-performance data.
- Ability to translate marketing data into practical business recommendations.
- Experience producing, coordinating or directing digital content, including short-form video.
- Strong copywriting, communication, organization and brand-presentation skills.
- Ability to manage multiple campaigns and deadlines with minimal supervision.
- Applicants must be legally entitled to work in Canada at the time employment begins.
Preferred / Strong Assets
- Beauty, salon, cosmetics, medical aesthetics, retail, luxury, lifestyle or other consumer-facing brand experience.
- Shopify/WordPress; Klaviyo, Mailchimp, HubSpot or similar CRM/email platforms.
- Canva/Adobe Creative Suite; CapCut, Premiere Pro or other video-editing tools.
- Google Tag Manager, Google Merchant Center, TikTok Ads and creator/influencer marketing.
- Marketing automation, AI-enabled marketing tools, landing-page optimization, A/B testing, e-commerce or multi-location marketing.
- Degree or diploma in marketing, business, communications or a related field; equivalent practical experience will also be considered.
Portfolio & Application
Please submit a current resume, brief cover letter and a portfolio or relevant work examples. Where possible, show measurable outcomes such as ROAS, revenue, cost per lead, conversion improvement, traffic growth or SEO improvement. Do not disclose confidential information belonging to current or former employers or clients.
Selection Process
Shortlisted candidates may be asked to complete a brief, job-related marketing assessment using a hypothetical Kris Atelier scenario.
AI Disclosure
Kris Atelier may use artificial-intelligence-enabled tools to assist with screening, assessing or selecting applicants. Final hiring decisions are made by authorized company representatives.
Accessibility & Equal Opportunity
Accommodation is available upon request throughout recruitment. Kris Atelier makes hiring decisions based on job-related qualifications, skills, experience and demonstrated ability.
Pay: Up to $2,500.00 per month
Benefits:
Application question(s):
- How many years of hands-on digital marketing experience do you have?
- How many years of experience do you have managing Meta Ads?
- How many years of experience do you have managing Google Ads?
- Do you have hands-on experience with GA4 / Google Analytics?
- Have you personally managed paid advertising campaigns and been accountable for campaign results?
- Please provide a link to your portfolio, website, LinkedIn profile or relevant work samples.
- Briefly describe one campaign you managed and the measurable result achieved.
- Are you able to reliably work from our Mississauga location according to the position's established work arrangement?
- Do you have experience in beauty, salon, cosmetics, retail, e-commerce or another consumer-facing industry?
Work Location: In person
