The Regional Account Manager is responsible for driving profitable growth within a defined geographic territory. This role builds and maintains strong customer relationships, expands account penetration, and executes territory plans aligned to business targets and go-to-market (GTM) strategies. The manager analyzes market trends, identifies new opportunities, and collaborates cross-functionally to deliver solutions that meet customer needs and support growth objectives. Success requires disciplined pipeline management, accurate forecasting, and effective negotiation to close opportunities. The role ensures post-sale satisfaction, manages risk within accounts, and represents the company professionally in the region. Success depends on strong ownership of territory performance, data-driven decision-making, and the ability to translate insights into actionable plans that drive growth and customer outcomes.
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Own regional revenue, margin, and growth targets; execute territory and account plans aligned to GTM strategy
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Develop territory and account plans quarterly.
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Prospect, qualify, and advance new opportunities.
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Conduct executive-level customer meetings. Conduct client meetings and presentations; communicate value propositions clearly and effectively
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Negotiate pricing and contract terms.
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Forecast sales and report performance weekly.
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CRM proficiency for pipeline management.
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Data analysis using spreadsheets and dashboards.
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Territory planning and segmentation methods.
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Proposal development and competitive positioning.
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Forecasting accuracy and sales metrics fluency.
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Clear, concise written and verbal communication.
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Executive presence and meeting facilitation.
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Negotiation and objection handling skill.
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Time management and prioritization discipline.
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Collaborative approach with cross-functional teams.
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Bachelor's degree or equivalent experience.
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Three or more years in account management.
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Demonstrated success meeting sales targets.
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Experience managing regional territories.
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Preferred Five or more years complex experience B2B sales.
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Industry-specific regional market experience.
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Formal sales methodology training.
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May lead cross-functional account teams.
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No direct reports
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Travels: Regional client visits and industry events.
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% of Time: Up to 70% travel as needed.
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Overnight Travel: Occasional overnights for customer meetings.
