About CommonOffice
CommonOffice is a fast-growing, innovative SaaS startup with over 3 years of deep industry experience, rapidly disrupting the HR and Payroll software space. We are proud to be one of the most affordable, highly scalable HR companies in Canada. With over 15 different software modules—spanning payroll, AI-driven HR management, and beyond—our suite is designed to outperform and outprice the competition.
Today, we are trusted by more than 900 clients worldwide. We are a lean, agile, and technically powerful team looking to scale our revenue aggressively. We are looking for an independent, highly motivated marketing and sales powerhouse to join us as our part-time Head of Marketing.
The Role
We are seeking a Part-Time Head of Marketing who functions as an elite individual contributor. This is not a role for someone who just wants to manage agencies or build slide decks; this is a hands-on, high-impact position for a "full-funnel" expert who can generate raw leads, automate the booking process, and jump on calls to close deals.
You will be the tip of the spear for our revenue generation. Your primary objective is to build a hyper-efficient lead engine using modern AI and automation, drive immense traffic through Instagram Ads, and confidently pitch our platform to prospects, guiding them from first click to a closed contract.
Key Responsibilities
1. Strategic Lead Generation & AI Utilization
- AI-Driven Sourcing: Leverage the latest in Artificial Intelligence (e.g., AI scraping, personalized outreach bots, predictive analytics) to identify, target, and acquire high-quality, qualified leads.
- Automated Booking Systems: Build and manage fully automated, hands-off booking funnels. Prospects should be able to see an ad, engage with an AI or automated system, and book a calendar appointment seamlessly.
- Lead Qualification: Ensure our pipeline is filled strictly with qualified leads. We do not want sheer volume; we want businesses actively looking to upgrade their HR/Payroll systems.
2. Digital Advertising & Campaign Management
- Instagram Ads Mastery: You must have extensive, proven experience conceptualizing, launching, and scaling Instagram Ad campaigns specifically tailored to B2B decision-makers.
- Copy & Creative: Craft compelling narratives that highlight our unique value proposition: We are the most affordable platform in Canada, armed with 15+ modules, and trusted by 900+ global clients.
- Budget & ROI: Independently manage ad spend, relentlessly optimizing for the lowest Customer Acquisition Cost (CAC) and highest return on ad spend (ROAS).
3. Sales & Deal Closing (Full-Funnel Ownership)
- Pitching & Presentations: Get on calls with generated leads, confidently explaining who we are and why our suite beats older, more expensive HR/Payroll competitors.
- Consultative Closing: Show us and the market how you "really close deals." Utilize proven SaaS closing methodologies (e.g., SPIN selling, Challenger Sale) to uncover client pain points and push deals across the finish line.
- Objection Handling: Navigate objections related to software migration, pricing, and integrations with authority and deep product knowledge.
Who You Are (Requirements & Qualifications)
- SaaS Experience is Mandatory: You must have a strong background working with B2B SaaS (Software-as-a-Service) companies. If you have marketed HR, Payroll, or enterprise software before, you will go to the front of the line.
- Instagram Ads Veteran: You have successfully run high-volume, high-converting Instagram ad campaigns and can show the metrics to prove it.
- Fiercely Independent: You do not need hand-holding. You operate perfectly on your own, setting your own goals and crushing them. You are a one-person marketing and sales department.
- Night Owl / Flexible Hours: Because our clients are worldwide and deals happen at all hours, you must be willing and able to work late hours when required to accommodate global time zones and late-night negotiations.
- Tech-Savvy: You know your way around Zapier, GoHighLevel, Apollo, ChatGPT/Claude, CRM automation, and modern tech stacks.
- Exceptional Closer: You don't just generate leads and hope they convert. You have a killer instinct for sales and a track record of signed contracts.
Compensation & Benefits
We believe in rewarding absolute top-tier performance. Because this role directly impacts revenue, the compensation is heavily weighted toward your success:
- Uncapped Earning Potential: Total compensation can easily range from $60,000 to $200,000+ per year, depending on your ability to close.
- Aggressive Commission Structure: You will receive a flat 20% commission on every single qualified lead that you generate and close.
- Company Shares / Equity Option: We want you to have skin in the game. For the right candidate who proves their worth, we offer an aggressive equity/share package. If we grow, you grow.
- Ultimate Flexibility: Work part-time, on your schedule, as long as the pipeline is full and deals are closing.
Pay: $61,854.55-$210,126.44 per year
Benefits:
- Casual dress
- Dental care
- Flexible schedule
Work Location: Remote
