Who We Are
UpMeals is a technology-enabled food manufacturing company, at the forefront of revolutionizing access to healthy and nutritious meals. Our approach, blending cutting-edge technology with innovative manufacturing practices, has positioned us as a leader in the Canadian food tech industry.
Our prepared meal B2B solutions reach a diverse client-base ranging from fortune 500 companies to leading grocers, universities and health-care institutions. We're growing fast and we're on a mission to open new doors in key markets.
Job Overview
We are looking for a creative and organized Social Media Specialist to manage and grow our online presence across all platforms. In this role, you will create engaging content with a focus on short-form video and Reels, manage posting schedules, monitor engagement, and adjust strategies to optimize performance.
This is a hands-on, content-driven role ideal for someone who understands the intersection of food, lifestyle, and social storytelling and knows how to turn followers into an engaged community. You will have creative freedom to bring fresh ideas while working closely with leadership to align with brand goals.
Main Duties & Responsibilities:
- Manage and execute the day-to-day operations of all UpMeals social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Plan, shoot, and edit content, especially Reels and short-form videos, to highlight products, behind-the-scenes operations, events, and brand stories
- Develop and maintain a monthly content calendar aligned with product launches, campaigns, and seasonal promotions
- Monitor analytics to evaluate content performance, adjust strategies, and report results to leadership
- Engage with followers, respond to messages and comments, and foster a strong online community
- Stay up to date with trends in social media, food, and lifestyle content to keep the brand relevant and engaging
- Collaborate with internal teams (marketing, sales, and operations) to ensure brand consistency and accurate messaging
Qualifications:
- 1–2 years of experience managing social media accounts for a brand, preferably in food, lifestyle, or hospitality
- Strong track record of creating engaging Reels and video content
- Proficient in social media management tools (Later, Hootsuite) and design/video editing tools (Canva, CapCut, Adobe Premiere Rush, InShot)
- Excellent communication and storytelling skills
- Strong eye for visual design, composition, and branding
- Highly organized and able to manage multiple content streams and deadline
- Knowledge of analytics tools and ability to adjust strategies based on performance
- Located in or near Vancouver with availability for in-person shoots as needed
Why Join Us?
- Join a growing food manufacturing company with a strong reputation and long-term stability.
- Play a critical role in ensuring food safety, quality, and regulatory compliance.
- Consistent hours with a structured sanitation schedule.
- Supportive operations team with clear procedures, training, and ongoing guidance.
- Opportunities to grow into expanded sanitation, quality, or operations roles as the company scales.
- Access to the UpMeals staff meal program.
- Be part of a mission-driven team focused on making healthy food accessible everywhere.
- Paid Travelling to other locations
Pay: $18.25-$20.00 per hour
Benefits:
- Discounted or free food
- Flexible schedule
Work Location: In person
