Position summary
The Key Account & Territory Sales Lead is responsible for growing sales, distribution, and brand presence within the Toronto and Ontario market. The role manages independent and key On-Premise (OP) accounts, develops new business opportunities, and executes sales and promotional initiatives to achieve volume and revenue targets. This position builds strong customer relationships, supports new product launches, and ensures best-in-class execution across priority accounts.
Role Details
- Location: Toronto
- Existing or New: New position
- Reporting to: Head of Sales & Marketing
- Type: Full time salary; hours may vary
- Compensation: $55-$75,000 base (depending on experience) + commission
- Company vehicle, cellphone and computer
- Group Benefits Plan
Responsibilities
On-Premise (OP)
- Manage and grow a portfolio of independent and key OP accounts throughout the assigned territory.
- Prospect for new business opportunities and secure new account listings to increase distribution, revenue and volume
- Build and maintain strong relationships with owners, buyers, managers, and other key decision-makers.
- Develop and execute territory and account plans to achieve targets.
- Identify opportunities to increase market share, product distribution, and account penetration within the territory.
- Negotiate pricing, promotional programs, menu features, tap placements, and activation opportunities that support profitable growth.
- Lead the execution of new product launches and promotional initiatives within assigned accounts.
- Monitor account performance, analyze sales trends, and provide accurate forecasting and reporting.
- Maintain accurate customer records and activity reports within the CRM system (Dig this Data)
- Evaluate and support local events, sponsorships, and activation opportunities that enhance brand visibility and drive sales.
Key Accounts
- Key Account Management – Develop, maintain, and grow strategic relationships with key on-premise customers across Ontario, including bars, restaurants, pubs, and hospitality groups, to drive volume, distribution, and brand visibility.
- Territory Growth & Business Development – Identify, prospect, and secure new on-premise account opportunities, expanding Nickel Brook's distribution footprint and market presence within the assigned territory.
- Strategic Account Planning – Develop and implement account-specific business plans for priority customers, identifying growth opportunities, maximizing distribution, and ensuring best-in-class execution across all key accounts.
- Sales Planning & Execution – Execute territory sales strategies, promotional initiatives, and seasonal programs to achieve volume, revenue, distribution, and profitability objectives.
- Customer Engagement & Brand Advocacy – Conduct regular account visits, product training sessions, tastings, and events to strengthen customer partnerships, increase product knowledge, and build advocacy for Nickel Brook brands.
- Market Intelligence & Performance Analysis – Monitor market trends, competitive activity, account performance, and consumer insights, providing recommendations and action plans to improve sales effectiveness, distribution, and market share.
Additional Responsibilities
- Monitor product freshness and support proper stock rotation within assigned accounts.
- Collaborate with marketing, operations, and sales teams to execute customer initiatives, support promotional activities, and deliver exceptional customer experiences.
- Identify and pursue new business opportunities while providing market intelligence and provide content and market insights to support marketing initiatives
Requirements
- Valid Ontario Class G driver's licence with a clean driving record.
- Valid Smart Serve Certificate
- 3-5 years of field sales experience, preferably within the beverage alcohol industry and OP channel.
- Experience using CRM systems to manage customer relationships, sales activities, and reporting.
- Strong customer relationship management and customer service skills.
- Genuine passion for craft beer and the beverage alcohol industry.
- Self-motivated with the ability to work independently and collaboratively as part of a team.
- Excellent verbal and written communication skills.
- Demonstrated ability to develop and execute sales strategies to achieve business objectives.
- Strong problem-solving and decision-making skills.
- Excellent organizational, time management, and prioritization skills.
- Ability to work occasional evenings and weekends as required for events and customer engagements.
Nickel Brook Brewing Company does not use AI or other algorithmic tools to screen, assess, or select applicants. We thank all applicants. Only those selected will be contacted.
Nickel Brook Brewing Company is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.
Job Types: Full-time, Permanent
Pay: $55,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Company car
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Vision care
- Work from home
Experience:
- Field, craft beer, alcohol or beverage sales: 2 years (required)
- sales: 3 years (preferred)
Licence/Certification:
Work Location: On the road
