Overview
We are seeking a highly skilled and detail-oriented Website Manager to oversee the planning, development, and maintenance of our company's digital presence. The ideal candidate will possess strong technical expertise, analytical skills, and a user-centered approach to ensure our website delivers an exceptional user experience. This role involves collaborating with cross-functional teams to optimize website performance, usability, and engagement through data-driven insights and innovative design solutions.
Duties
- Manage and update website content ensuring accuracy, relevance, and alignment with brand standards
- Conduct user research and usability testing to identify areas for improvement
- Utilize tools such as Google Analytics, Adobe Analytics, and other data analysis platforms to monitor website performance and user behavior
- Implement A/B testing strategies to optimize conversion rates and user engagement
- Develop and execute scripting solutions using JavaScript, Python, or SQL to automate tasks and enhance website functionality
- Design wireframes, prototypes, and visual layouts using Adobe XD, Figma, InVision, Sketch, or Balsamiq to improve user interface (UI) and user experience (UX)
- Create information architecture frameworks with tools like Omnigraffle, Visio, or SharePoint to organize content effectively
- Collaborate with designers and developers to implement UI/UX best practices ensuring high usability standards
- Analyze website data regularly to generate insights that inform strategic decisions for site improvements
- Maintain documentation of website architecture, workflows, and analytics reports for ongoing optimization efforts
Skills
- Proficiency in JavaScript for front-end development and scripting tasks
- Strong data analysis skills with experience using Google Analytics, Adobe Analytics, or similar platforms
- Knowledge of UX/UI design principles with experience using Adobe XD, Figma, InVision, Sketch, Balsamiq, or Axure for prototyping and wireframing
- Familiarity with information architecture concepts and tools such as Omnigraffle or Visio
- Experience conducting A/B testing and user research to inform design decisions
- Ability to analyze complex data sets using SQL or Python for insights-driven improvements
- Understanding of usability principles to enhance overall website functionality and accessibility
- Excellent communication skills for collaborating across teams including marketing, design, development, and product management
This position offers an exciting opportunity for a creative professional passionate about web management to make a significant impact on our digital presence through innovative design and data-driven strategies.
Pay: $35,700.00-$130,742.94 per year
Work Location: In person
