Who we are
We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.
CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.
At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
-
HOOPP Pension Plan (Defined Benefits Pension)
-
Retirement Planning Program
-
Generous vacation days for permanent and long-term contracts
-
Work-life balance
-
Career Planning Program
-
Learning and Professional Development Program
-
Flexible benefits program from your first day on the job for permanent and long-term contracts
Why is this role important?
The Specialist, Marketing Automation plays a key role in supporting CIHI’s Marketing Operations activities. Working collaboratively with the Marketing Department and other digital and design specialists, this role is responsible for supporting CIHI’s marketing automation program including email marketing, customer segmentation, marketing automation and audience engagement. This role supports the development, execution and optimization of marketing automation initiatives and uses campaign performance insights to recommend ongoing operational improvements.
.
What you'll do
1. Collaborate with other members of the marketing team to understand audience growth strategy, support a robust marketing automation program and optimize digital marketing campaigns.
2. Offer expertise based on a solid understanding of business and campaign goals and make recommendations on messaging, segmentation, and engagement tactics.
3. Act as subject matter expert for Adobe Marketo including being able to create all new lead gen forms / landing pages within Marketo and work with CRM administrators to manage leads.
4. Create all new requested lead generation forms and landing pages within the Marketo platform
5. Bring thought leadership around email marketing and life-cycle communication to the team.
6. Responsible for segmentation and targeting capabilities (SQL) and utilizing first party customer data (DTC) to personalize the email communication experience.
7. Build and manage automation and triggered email journeys based on audience segment, content and site usability activities.
8. Work with Team Lead to establish and enforce email deployment cadence rules and restrictions to ensure compliance within regulations including CAN-SPAM/CASL and online privacy regulations.
9. Drive ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue and specific business objectives.
10. Develop and distribute reporting that includes strategic insights and recommendations based on performance
11. Design and implement lead gen features and functionality to drive email list growth.
What you'll bring to the table
- Undergraduate degree in Marketing, Business Administration, Statistics, Computer Science or related field, or equivalent combination of education and related experience.
- 3-5 years of relevant professional experience in marketing.
- Two years of experience using a CRM software for database management, and integration of marketing campaign and lifecycle data.
- Extensive practical experience working with Adobe Marketo software.
- Proven operational experience developing, launching and managing a robust email marketing or marketing automation program for digital products / businesses.
- Experience with the process, workflows and technical capabilities necessary to be successful in marketing automation.
- Proficiency in CSS / HTML as it applies to responsive email design with dynamic content.
- Ability to work with SQL and relational databases as it relates to segmentation and targeting.
- Expertise in email deliverability best practices.
- Expertise in A/B testing and conversion optimization.
- Ability to envision intricate customer journey/drip campaigns.
- An understanding of media and digital platforms (end user level).
- Understanding of marketing analysis principles and the engagement life-cycle and awareness of emerging communications and marketing tactics and trends.
- Familiarity with HTML, Google Analytics, Web Content Management and SharePoint.
- Proficiency with Microsoft Office, particularly Excel, for data organization, analysis, and reporting.
- Strong organizational, analytical and project management skills, with the ability to balance multiple projects and products successfully and efficiently
Closing Statement
To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our 'Careers' section.
We thank all those who apply, however, only candidates selected for an interview will be contacted.
Employment Equity
At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.
Additional Requirements
- Primary locations: Toronto or Ottawa.
- Must comply with all CIHI workplace policies, including privacy and confidentiality.
- Fluency in English is required, bilingualism in both official languages is an asset.
