Social Media Manager – Meta Ads & Content (Immigration Consulting)
Location: Mississauga, ON — in person (on-site parking available) Job type: Full-time, permanent Salary: $40,000 – $60,000 per year, based on experience
About the role
We're an immigration consulting firm looking for a Social Media Manager to own our presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube — organic content and paid campaigns both.
This is a hands-on role. You'll be the person creating the content, running the ads, reading the numbers, and deciding what to do next. If you like owning a channel end to end rather than executing someone else's plan, you'll do well here.
What you'll do
Plan and run paid campaigns in Meta Ads Manager — lead generation, traffic, conversions — and manage the budget against cost per lead and ROAS
Create the content: reels, short-form video, graphics, stories, captions, and written posts
Build and maintain the content calendar, and schedule posts through Meta Business Suite or similar
Report monthly on reach, engagement, leads, cost per lead, and conversion rate, with a clear recommendation attached to each number
A/B test creatives, copy, and audiences to bring cost per lead down
Respond to comments, DMs, reviews, and inquiries professionally and on time
Track competitors, platform changes, and what's working in immigration marketing
Keep all immigration-related content accurate — no unrealistic promises, no unverified claims — and handle client stories, photos, and testimonials confidentially
What you need
2+ years running paid social campaigns in Meta Ads Manager (Facebook and Instagram), with real budget responsibility
2+ years managing social media accounts for a business or clients
Strong short-form video and graphic skills — Canva, CapCut, Adobe Creative Suite, or Premiere Pro
Sharp copywriting in English: clean, error-free captions and ad copy
Comfort reading campaign analytics and adjusting based on what they say
Ability to juggle several campaigns and deadlines at once
Preffered
Diploma or degree in Marketing, Communications, Business, or Digital Media
TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Business Profile
SEO fundamentals
Experience marketing immigration, education, recruitment, legal, or other professional services
What we offer
$40,000 – $60,000 annually, based on experience
On-site parking
Full ownership of our social channels and ad budget
Room to grow as the firm grows
A small, collaborative team where your work is visible
Pay: $40,000.00-$60,000.00 per year
Benefits:
Ability to commute/relocate:
- Mississauga, ON L5S 1R6: reliably commute or plan to relocate before starting work (required)
Application question(s):
- How many years of Immigration experience do you have?
Experience:
- Marketing: 2 years (required)
Work Location: In person
