Marketing Manager
Company: Solis Capital Worldwide Holdings Inc.
Location: Markham, Ontario
Work arrangement: In person
Employment type: Full-time
Compensation: Negotiable based on experience and qualifications
Benefits: To be discussed during the interview process
Position Overview
Solis Capital is seeking an experienced Marketing Manager to lead and coordinate marketing initiatives across the company’s business activities, including its shared-office, meeting-room, event-space and business-incubation platform offerings in Markham.
The successful candidate will develop and execute integrated marketing programs that strengthen the Solis Capital brand, increase awareness of its businesses and services, generate qualified leads, attract office tenants, incubation-platform participants and event clients, and build relationships with businesses, entrepreneurs, startups, community organizations, corporate partners and other stakeholders.
This role will be responsible for managing Solis Capital’s social media presence and supporting the company’s broader marketing, communications, business-development and incubation-platform promotion objectives.
Key Responsibilities
- Develop and execute marketing strategies for Solis Capital’s businesses, including shared offices, meeting rooms, event spaces and business-incubation platform programs.
- Promote the incubation platform to startups, entrepreneurs, small businesses, founders, professional networks, investors, educational institutions and community organizations.
- Develop campaigns that attract qualified applicants, members, mentors, partners, sponsors and other stakeholders to the incubation platform.
- Build awareness of the incubation platform’s programs, resources, workspace options, networking opportunities, educational activities and business-support services.
- Manage Solis Capital’s social media accounts, including content planning, creation, scheduling, publishing, community engagement and performance monitoring.
- Create campaigns that generate brand awareness, inquiries, tours, bookings, tenant leads, incubation-platform applications and business opportunities.
- Manage digital marketing, website content, email campaigns, online listings and other marketing channels.
- Develop and maintain a consistent brand voice and visual identity across social media, websites, advertising, presentations and promotional materials.
- Produce promotional materials, presentations, advertisements, brochures, event-space packages, incubation-platform information packages and other business-marketing content.
- Develop relationships with businesses, startups, entrepreneurs, professional organizations, event planners, community groups, educational institutions, media contacts, investors and corporate partners.
- Plan and promote open houses, networking activities, startup and entrepreneurship events, workshops, information sessions, promotional events, tenant-engagement programs and other company initiatives.
- Coordinate photography, video, signage, social media assets and other marketing content.
- Support marketing for Solis Capital’s broader business activities, services, partnerships and corporate initiatives, as directed by management.
- Manage marketing budgets, campaign schedules, content calendars and external vendors.
- Maintain lead, applicant, member and customer information and support timely follow-up on inquiries and opportunities.
- Track campaign performance, social media engagement, lead sources, conversion rates, occupancy, bookings, incubation-platform applications, participant engagement and other relevant business results.
- Conduct market, audience and competitor research and recommend promotional opportunities for the shared-office, event-space and incubation-platform businesses.
- Work with management and the operations team to ensure marketing commitments align with available spaces, programs, services, business priorities and operational capacity.
- Stay informed about current marketing, social media, content, startup-community and digital advertising trends and recommend improvements.
Qualifications
- At least five years of marketing experience, preferably involving commercial real estate, shared workspaces, hospitality, event venues, business-to-business services, startup ecosystems, business incubators, accelerators or corporate marketing.
- Experience promoting a business-incubation platform, startup-support program, accelerator, coworking community or entrepreneurship initiative is strongly preferred.
- A bachelor’s degree in marketing, communications, business or a related discipline is preferred.
- Demonstrated experience developing and executing integrated marketing and lead-generation campaigns.
- Proven experience managing social media accounts and developing engaging content for business, startup, entrepreneurial or professional audiences.
- Knowledge of digital marketing, social media management, content development, email marketing, website management and campaign analytics.
- Excellent written, presentation, communication and relationship-management skills.
- Strong understanding of branding, audience development and business marketing.
- Ability to manage multiple campaigns, deadlines, content calendars and vendors.
- Experience building relationships with startups, entrepreneurs, business communities, investors, educational institutions, professional associations or corporate partners is an asset.
- Experience with social media management, scheduling, design, CRM, email-marketing or website-management platforms is an asset.
- Strong organizational skills, creativity, initiative and attention to detail.
Application
Please submit your résumé, a brief cover letter and examples of relevant marketing campaigns, social media work, incubation-platform or startup-community promotion, or promotional materials, if available.
This posting is for an existing vacancy.
Work Location: In person
