Overview:
New West College is an emerging private career college committed to providing high-quality education and training to students in various fields. Our mission is to empower students with the skills and knowledge they need to succeed in their chosen careers. We pride ourselves on our innovative programs, supportive learning environment, and commitment to excellence and student focus.
We are seeking a highly motivated and student-centered Digital Marketing & Lead Generation Specialist to drive student recruitment and brand awareness through digital marketing, lead generation and community outreach. The successful candidate will play a key role in growing student enrolment and strengthening the college’s presence across various platforms.
This role is ideal for creative and analytical individuals, who thrive in fast-paced environments and possess the ability to adapt quickly to deliver measurable results.
This is a full-time, in office role (Mon-Fri). Occasional evenings or weekends may be required.
Paid Advertising & Lead Generation:
- Plan, launch, and manage paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to drive qualified leads
- Own the marketing funnel end to end, from first click to enrollment handoff. This may include, but not be limited to: Email campaigns, lead forms, landing pages, blog posts etc.
- Design and execute re-engagement campaigns to win back stalled or lost leads through email, SMS, and retargeting ads
- Monitor cost per lead, cost per acquisition, and conversion rates, and adjust spend and targeting to hit enrollment targets
- Build and optimize landing pages, lead magnets, and forms to improve conversion at every funnel stage
- Segment leads based on behavior and program interest to personalize follow up and nurture sequences
- A/B test ad creative, copy, and audiences to continuously improve campaign performance
- Report weekly and monthly on lead volume, funnel drop off points, and ROI on ad spend
Brand Awareness & Digital Presence:
- Develop broader advertising strategies across digital and traditional channels to build long term brand recognition.
- Maintain and grow the college's presence on social media platforms relevant to prospective students
- Coordinate content that supports brand consistency across the website, social channels, and paid campaigns
- Monitor competitor marketing activity and local market trends to keep the college's positioning sharp
- Support community and industry partnership initiatives that raise the college's profile
- Manage online reputation, including reviews and public facing brand perception
Ancillary:
- Collaborate with admissions and enrollment teams to ensure marketing qualified leads convert to actual enrollments
- Manage marketing budget allocation between paid acquisition and brand building efforts
- Select and manage any external agencies, freelancers, or ad platforms as needed
Qualifications and Skills:
- Diploma or Bachelor’s degree in marketing, communications, or a related field. Equivalent experience may be considered.
- Minimum 2+ years of proven experience with social media management, marketing strategies, running paid advertising campaigns and lead generation.
- Strong understanding of lead generation and digital marketing funnels.
- Proficient in relevant marketing tools such as Canva, CRM, Meta Ads, Google Ads, Adobe Suite etc.
- Ability to take initiative and feedback.
- Excellent verbal and written communication skills with the ability to work effectively with diverse stakeholders.
- Strong interpersonal presence with the ability to actively engage all relevant stakeholders in a positive and approachable manner.
- Demonstrated enthusiasm for building connections and fostering collaborative relationships in both one-on-one and group settings.
- Comfortable initiating conversations, facilitating discussions, and presenting ideas with confidence to diverse audiences.
Assets:
- Experience with executing marketing strategies for the purposes of student enrolment.
- Experience with HubSpot CRM
- Relevant experience in the higher education sector, particularly at a Private Career College ( strongly preferred).
- Experience working cross-functionally with admissions, academics and leadership.
- Experience working with Artificial Intelligence (AI) tools as it relates to marketing.
Why Join Us?
- Be part of a student-focused, mission-driven team helping adult learners succeed in today’s job market.
- Turn strategy into action with the freedom to innovate and test bold ideas
- Enjoy a collaborative work environment with opportunities to grow professionally.
- Grow your career alongside an institution that values leadership and initiative.
Benefits:
- 100% Employer Covered Comprehensive Benefits (Health, Dental, Vision, Professional Services & Employee and Family Assistance Program (EFAP))
- Five (5) Weeks Paid Time Off
- Performance Bonus Structure
- Professional Annual Dues Reimbursement
- On-Site Parking
- Professional Development and Growth Opportunities
Equal Opportunity Employer
New West College is proud to be an equal opportunity employer. We are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and supported. We do not discriminate on the basis of race, color, ancestry, place of origin, national or ethnic origin, citizenship, creed, religion, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected by applicable law.
We thank all applicants for their interest in this opportunity. Only candidates selected for an interview will be contacted.
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care
Ability to commute/relocate:
- Calgary, AB T1Y 5Z6: reliably commute or plan to relocate before starting work (required)
Experience:
- Lead Generation: 1 year (preferred)
- Paid Advertising: 1 year (preferred)
- Digital Marketing: 2 years (preferred)
Work Location: In person
