Marketing & CRM Coordinator
Location: Supplement King Canada Headquarters – Halifax, NS (Hybrid/In Office)Department: MarketingReports To: Director of Marketing
About Supplement King
Supplement King is one of Canada’s fastest-growing sports nutrition and supplement retailers, with over 130 locations nationwide. We are passionate about helping Canadians achieve their health and fitness goals through education, premium products, and an unmatched customer experience.
We are looking for a highly organized, detail-oriented Marketing & CRM Coordinator with hands-on experience in ecommerce, CRM, email marketing, and digital marketing platforms to support the execution of national marketing campaigns, customer retention initiatives, grand openings, and digital marketing efforts across our growing franchise network.
This role is ideal for someone with 1–3 years of marketing experience and practical experience working with ecommerce platforms such as Amazon and Shopify, as well as CRM and email marketing platforms such as Klaviyo, Dotdigital, HubSpot, or similar tools. The ideal candidate thrives in a fast-paced environment, has exceptional attention to detail, and is eager to grow into broader digital marketing, retention, and paid media responsibilities.
Position Overview
The Marketing & CRM Coordinator will play a key role in supporting national campaigns, flyer promotions, customer communications, SEO initiatives, and franchise marketing execution. This role will focus heavily on email and SMS marketing, campaign coordination, website upkeep and optimization, SEO support, promotional copywriting, ecommerce support, and marketing operations.
This position also offers growth opportunities into paid media, retention marketing, SEO strategy, and broader digital campaign strategy as the role evolves.
Key ResponsibilitiesEmail & SMS Marketing
- Build and execute weekly flyer email campaigns (2x/week) using Dotdigital
- Coordinate and deploy grand opening email campaigns
- Create customer segments for new store openings and regional targeting
- Support SMS marketing campaigns, including setup, scheduling, and reporting
- Assist with customer retention and lifecycle marketing initiatives
- Monitor campaign performance and provide reporting insights
Website & Ecommerce Support
- Coordinate new store website setup
- Maintain website accuracy including:
- Store hours
- Contact information
- Location details
- Promotional updates
- Support basic Shopify content and merchandising updates
- Assist with website optimization and upkeep
SEO & Digital Marketing Support
- Support ongoing SEO initiatives, including:
- Website content optimization
- Metadata and page updates
- Local SEO support for store pages
- Keyword research assistance
- Collaborate with external web and development partners
- Support digital campaign coordination as needed
Campaign & Marketing Operations
- Write and proof weekly flyer copy and promotional messaging
- Coordinate grand opening marketing materials and execution
- Support national marketing campaigns and seasonal promotions
- Assist with marketing calendar management and scheduling
- Coordinate internal content scheduling through SCOOP
- Provide execution support for one-off initiatives including events, partnerships, and national campaigns
Franchise & Store Marketing Support
- Assist stores with local marketing execution
- Coordinate marketing materials and promotional rollouts
- Help ensure brand consistency across all locations
Qualifications
- 1–3 years of marketing experience in digital marketing, ecommerce, CRM, email marketing, or a related field.
- Hands-on experience working with ecommerce and CRM/email marketing platforms is required, including experience with Amazon and/or Shopify, as well as Klaviyo, Dotdigital, HubSpot, or a comparable platform.
- Experience building and deploying email marketing campaigns, managing customer segments, and supporting CRM or customer retention initiatives.
- Understanding of SEO fundamentals and website optimization best practices.
- Strong copywriting and proofreading skills.
- Highly organized with strong project management abilities.
- Exceptional attention to detail and the ability to manage multiple priorities and deadlines simultaneously.
- Comfortable working in a fast-paced, evolving environment.
- Experience with Meta Ads or other digital advertising platforms is considered an asset, but not required.
- Comfortable working in a fast-paced, evolving environment
- Experience with Meta Ads or digital advertising is considered an asset, but not requiredWhat Success Looks Like
- Promotional campaigns are executed accurately and on time
- Email and SMS campaigns are optimized and consistently improving
- Website/store information remains accurate and up to date
- Grand openings and flyer promotions run seamlessly
- Marketing operations become more efficient and scalable
Why Join Supplement King?
- Be part of one of Canada’s fastest-growing and largest sports nutrition brands
- Opportunity to grow into broader digital marketing and paid media responsibilities
- Competitive benefits package including health insurance and RRSP matching
- Free on-site parking at headquarters
- Access to an on-site gym
- Hybrid work from home/office
- Employee wellness-focused culture
- Fast-paced environment
- Work with a passionate and collaborative national team
Pay: $55,000.00-$65,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Life insurance
- On-site gym
- RRSP match
- Work from home
Work Location: Hybrid remote in Dartmouth, NS
