We are seeking an experienced and dynamic Group Account Director. This individual will be the face of the agency, managing a diverse portfolio of brands. You’ll need 10+ years of experience, exceptional storytelling skills, high emotional intelligence (EQ), and the resilience to navigate complex, high-pressure environments.
This role is for an experienced Group Account Director at Zenith, the ROI Agency, within Publicis Media Canada. As the primary client lead, you will be responsible for building and nurturing strong client relationships while managing media strategy development and execution to meet client goals. You'll oversee cross-channel campaign planning, drive thought leadership and lead a high-performing team. Additionally, you'll manage financial health, including budgeting and forecasting, and identify growth opportunities for client accounts. This role also requires a strategic focus on campaign performance, innovation, and leveraging data insights to maximize ROI. The position offers strong leadership opportunities, professional development, and a supportive work environment with competitive benefits.
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Serve as the primary client lead, fostering strong relationships with key stakeholders
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Act as a strategic partner, understanding client business challenges and proactively providing solutions
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Lead the development and execution of media strategies to meet client objectives
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Manage client expectations, ensuring satisfaction and long-term retention Develop innovative and data-driven media strategies that align with client goals
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Oversee campaign planning, ensuring alignment with audience insights, market trends, and business objectives
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Drive thought leadership by identifying new opportunities and industry trends
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Partner with internal teams to craft integrated, multi-channel media plans
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Lead, mentor, and develop a high-performing team of account managers and planners
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Foster a culture of collaboration, accountability, and continuous learning
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Provide clear direction, ensuring alignment on client goals and agency priorities.
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Oversee resource allocation and workflow to optimize team performance.
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Own the financial health of client accounts, including budgeting, forecasting, and profitability.
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Identify opportunities for account growth and drive new business initiatives.
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Collaborate with leadership on agency revenue and business development strategies.
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Negotiate contracts, scopes of work, and media investments with vendors and partners.
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Ensure flawless execution of campaigns across digital, traditional, and emerging media platforms.
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Oversee performance tracking, measurement, and optimization to maximize ROI.
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Drive innovation by testing new media technologies and platforms.
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Partner with analytics teams to translate data into actionable insights.
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10+ years of experience with a focus on client management and team leadership
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Minimum 3 years as Associate Director/Director experience
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University or College degree/diploma in Media, Marketing, Business, Project Management or related field
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Direct client-servicing experience
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Demonstrated supervisory, delegation and strong mentorship skills
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Challenges traditional boundaries and demonstrates consistent creative approaches to business problems
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Working knowledge of Syndicated tools (DDS, Prisma, DCM, DBM & Vividata etc
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Proficient with Microsoft Office Suite of products
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Strong storytelling and communication skills, with the ability to manage high-level client relationships
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Proven experience managing multiple senior client stakeholders and multi-disciplinary teams
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Demonstrated mentorship skills, with a passion for team growth and development
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Working knowledge of syndicated tools (DDS, Prisma, DCM, DBM, Vividata, etc.)
