Digital Marketing & AI Operations Specialist
Company Name: BCN Media Inc.
Location: Abbotsford, BC
Job Type: Full-Time
Work Location: In Person
About the Role
BCN Media is looking for a highly motivated and technically minded Digital Marketing & AI Operations Specialist to join our team in Abbotsford, BC.
This is a hands-on, cross-functional role for someone who enjoys working across digital advertising, performance marketing, affiliate marketing, landing pages, websites, tracking, AI tools, and automation.
This is not a traditional social media or content marketing position.
You will work directly with our team on live digital marketing campaigns and be involved in everything from launching and optimizing campaigns to setting up landing pages, troubleshooting tracking, testing new offers, working with advertising partners, and using AI to improve and automate our workflows.
We are looking for someone who is resourceful, analytical, comfortable with technology, and able to learn new platforms quickly.
What You'll Be Doing
Digital & Performance Marketing
- Help launch, manage, monitor, and optimize digital advertising campaigns across multiple traffic sources and advertising partners.
- Monitor campaign performance, including clicks, conversions, CPA, CPC, CPM, revenue, EPC/EPV, and ROI.
- Identify underperforming campaigns, landing pages, creatives, and offers and make optimization recommendations.
- Test new offers, creatives, landing pages, and marketing angles.
- Assist with affiliate and performance marketing campaigns across different verticals.
- Communicate with advertising networks, publishers, affiliate managers, and other external partners.
Landing Pages & Websites
- Build, duplicate, edit, and maintain landing pages and advertorials.
- Make basic HTML/CSS and website changes when required.
- Update links, tracking parameters, images, copy, and offers on landing pages.
- Test pages across desktop and mobile devices.
- Assist with domains, DNS, SSL, hosting, redirects, and other basic website configurations.
- Troubleshoot landing page and website issues.
Tracking & Marketing Technology
- Set up and maintain campaign tracking.
- Work with tracking parameters, macros, click IDs, conversion tracking, and postbacks.
- Verify that clicks, conversions, revenue, and other campaign data are being tracked correctly.
- Troubleshoot discrepancies between advertising platforms, affiliate networks, and internal tracking.
- Help research and implement new marketing technologies and tools.
AI & Automation
- Use tools such as ChatGPT, Claude and other AI platforms as part of daily marketing and operational workflows.
- Research and test new AI tools that can improve productivity, marketing, creative development, research, and campaign management.
- Help create AI-assisted workflows and internal tools.
- Assist with basic automation and integrations between different platforms.
- Identify repetitive processes that could be improved or automated using AI.
Creative & Campaign Operations
- Coordinate with graphic designers and other team members on advertising creatives.
- Prepare and organize creative assets for campaign launches.
- Ensure creatives meet publisher specifications and requirements.
- Maintain campaign sheets, creative links, tracking information, and other operational documentation.
- Help coordinate campaign launches and ensure everything is correctly set up before going live.
What We're Looking For
We are looking for someone who:
- Has experience in digital marketing, performance marketing, affiliate marketing, ad operations, or a related field.
- Understands the fundamentals of paid advertising and conversion-based marketing.
- Is comfortable working with websites, landing pages, tracking systems, and online marketing platforms.
- Has strong analytical and problem-solving skills.
- Is comfortable using AI tools such as ChatGPT and is genuinely interested in AI and automation.
- Can learn unfamiliar software and platforms quickly.
- Is comfortable troubleshooting technical problems rather than immediately relying on someone else to solve them.
- Has strong attention to detail.
- Can manage multiple projects and priorities simultaneously.
- Is organized and able to document their work clearly.
- Communicates professionally with team members, vendors, publishers, and marketing partners.
- Takes initiative and is comfortable researching solutions independently.
Technical Skills That Are an Asset
Experience with any of the following is beneficial, but you do not need to know every platform listed below:
- Performance and affiliate marketing
- Campaign tracking platforms such as Voluum
- Landing page builders such as Convertri
- HTML/CSS and basic web development
- WordPress or other CMS platforms
- Cloudflare, DNS, domains, and website hosting
- GitHub
- APIs and webhooks
- ChatGPT and other generative AI tools
- Workflow automation tools such as n8n, Make, or Zapier
- Databases/platforms such as Supabase
- Native, display, newsletter, or programmatic advertising
- Affiliate networks and CPA/CPL/CPS offers
- Google Sheets and campaign reporting
Experience
- Digital Marketing: 2+ years preferred
- Experience with performance marketing, affiliate marketing, paid advertising, marketing operations, or marketing technology is strongly preferred.
- Previous experience with AI tools, automation, landing pages, or campaign tracking is an asset.
Work Environment
- Full-time position, In-person role in Abbotsford, BC
- Candidates must be able to reliably commute to our Abbotsford office.
- This is a hands-on position with opportunities to work across digital marketing, AI, advertising technology, websites, and automation.
Pay: From $20.00 per hour
Expected hours: 40.0 per week
Benefits:
Work Location: In person
