About Pawline Co.
Pawline Co. is a premium lifestyle brand for dogs, built at the intersection of editorial minimalism and the human-pet bond. We don't make "pet products" — we make objects and rituals that a design-conscious dog owner would want in their home, not just in the dog's bag.
We're in the launch phase of STRIDE, our first harness line, with a bio-cosmetics line parallel development. What we need now is someone to take it to market with discipline and real growth ambition, not someone starting from scratch.
www.pawlineco.com
Job Overview
We are seeking a dynamic and innovative Marketing & Growth Lead to drive our brand’s expansion and customer engagement strategies. In this pivotal role, you will harness your expertise in digital marketing, e-commerce, and analytics to develop and execute impactful campaigns that accelerate growth. You’ll lead a talented team, collaborate across departments, and utilize cutting-edge tools to optimize our online presence, increase conversions, and build lasting customer relationships. This is an exciting opportunity for a passionate marketer eager to make a tangible impact in a fast-paced environment.
Duties
- Design and own our overall growth plan: how we grow the brand, our audience, and our social media presence — not just execute an existing calendar, but architect the strategy itself
- Lead Pawline's D2C growth strategy: channel mix, CAC, retention, and the transition from pure organic to paid spend once brand conditions allow it
- Direct the marketing team (growth/analytics, brand design, content production) — not execute everything yourself, but coordinate and elevate the team's work
- Own and actively drive commercial relationships: influencer partnerships, retail/boutique relationships, and trade show and industry event presence — this is hands-on relationship-building, not passive coordination
- Build and run the social media growth strategy — set the plan to grow our following and engagement from where we are today, not just keep a content calendar running
- Create content yourself, hands-on: shoot, write, and post — you're not just directing a content team, you're a creative contributor who can produce on-brand posts, stories, and reels when the moment calls for it
- Safeguard brand voice and tone across every piece of communication — you'll be able to spot when something feels generic or "AI generic" and fix it before it ships
- Report results and decisions to leadership with the frequency and level of detail of someone operating with autonomy, not someone asking permission
- Lead the launch of STRIDE and subsequent product lines (bio-cosmetics, future categories)
Requirements
- Proven experience in digital marketing with a focus on e-commerce growth strategies.
- Skilled in graphic design tools such as Adobe Photoshop and Adobe Creative Suite;
- Excellent understanding of email marketing platforms, automation tools, and campaign management.
- Knowledge of digital marketing best practices across multiple channels including social media, search engines, email, and display advertising.
- Strong communication skills with the ability to collaborate effectively across teams while managing multiple projects simultaneously.
- Hands-on social media strategy experience someone who has actually grown an account from a small base, not just overseen one. You should be able to walk us through a real case: what the numbers looked like before, what you changed, and what moved
- Genuinely creative, with real content production skills comfortable shooting, writing captions, and putting together posts/reels yourself, not just briefing someone else to do it. Bring examples of content you personally created
- Fluency with the tools of the trade: scheduling/content platforms (e.g. Later, Buffer, Meta Business Suite), analytics dashboards, and whatever stack you'd bring to keep growth measurable day to day
- A generalist streak comfortable moving between strategy and execution, and willing to roll up your sleeves on whatever the week needs, from a partnership call to a photo shoot
- Experience leading marketing teams (not just individual execution)
- A genuinely proactive, high-energy operating style — you go find the opportunity rather than wait for it to land in your inbox
- Comfortable operating with real autonomy: we prefer someone who brings recommendations, not someone who waits for instructions
The role is remote, but the team meets periodically — in person when possible, by video when not. We need someone for whom distance isn't an excuse for disconnection: reasonable schedule overlap with Vancouver (Pacific Time) and real availability for those meetings.
Join us as we innovate in the digital space! Bring your energy, creativity, and analytical mindset to lead our growth initiatives forward — making a measurable difference every step of the way! How to apply
Send your resume, along with a short note on your DTC and social media growth experience, to [email protected] and [email protected]
Pay: Up to $3,500.00 per month
Work Location: Hybrid remote in Vancouver, BC
