POSITION SUMMARY
Wireless DNA is Canada’s largest exclusive Rogers authorized dealer, operating retail and airport locations across the country. We are seeking a driven, growth-oriented District Team Lead to manage our Airports district. This is a leadership role reporting to the District Manager.
The District Team Lead owns the performance, growth, and operational integrity of WDNA’s airport portfolio across Western Canada. Beyond running a high-performing district, this leader is accountable for expanding our airport footprint while building a strong bench of store leaders and delivering a premium customer experience in a fast-paced, high-traffic, high-turnover travel-retail environment.
Success in this role is measured across four outcomes: sales and profitability, new-location performance, people leadership and retention, and operational and compliance excellence.
KEY RESPONSIBILITIES
Sales Performance & Profitability (P&L Ownership)
- Own the district P&L: Own the district P&L; set, forecast, and deliver against sales, margin, and profitability targets for all airport locations in Western Canada.
- Sales strategy: Build and execute district-level sales strategies that grow activations, hardware, accessories, and value-added services while protecting margin.
- Targets to action: Translate targets into clear store-level KPIs and hold Store Managers accountable for results through structured business reviews.
- Labour productivity: Optimize staffing, scheduling, and labour costs against passenger traffic patterns and peak travel periods.
People Leadership & Talent Development
- Build the team: Recruit, onboard, coach, and develop Store Managers and frontline Sales Representatives to deliver strong leadership and sales performance.
- Retention focus: Drive retention in a high-turnover travel-retail context through proactive onboarding, early-tenure support, and a positive, growth-oriented team culture.
- Pipeline & succession: Partner with the People & Culture team to design and deliver training, succession plans, and a leadership pipeline for the district.
- Structured reviews: Conduct formal performance reviews at three (3) months, six (6) months, and one (1) year, anchored on measurable outcomes including customer satisfaction, employee engagement, and reduced turnover.
- Develop & correct: Identify capability gaps, create targeted development plans, and take timely corrective action where standards are not met.
Operational Excellence & Compliance
- Operational standards: Ensure all locations adhere to WDNA and Rogers operational standards, brand guidelines, and best practices through purposeful, high-intensity store visits.
- Dealer compliance: Safeguard compliance with Rogers dealer requirements, including identity validation and authorized account-handling procedures, with zero tolerance for violations.
- Controls: Maintain inventory accuracy, loss-prevention discipline, cash and asset controls, and adherence to airport security and access protocols.
- Risk escalation: Proactively flag operational, legal, and compliance risks to the CEO and relevant corporate partners.
Customer Experience
- Experience standard: Set and uphold a premium customer-experience standard across all customer-facing roles in the district.
- Measurable improvement: Assess current service capability, build measurable strategies to improve customer satisfaction, and embed service excellence into daily routines.
Store Expansion
- Launch execution: Lead end-to-end new-store launches — buildout coordination, staffing, training, merchandising, and go-live — ensuring each location ramps to profitability on plan.
- Scalable model: Establish repeatable playbooks and standards so new locations open consistently and scale efficiently.
QUALIFICATIONS & EXPERIENCE
- Experience: Minimum 4-5 years of progressive retail management experience, including a minimum of 2 years in a multi-unit Manager (or equivalent) capacity.
- Commercial track record: Demonstrated ownership of a sales and P&L target across multiple locations, with a track record of delivering growth and profitability.
- Analytical ability: Strong analytical and budgeting skills with the ability to interpret financial reports and act on the numbers.
- Communication: Superior verbal and written communication and sound, decisive decision-making.
- Leadership: Excellent leadership, interpersonal, coaching, and organizational skills.
- Education: Post-secondary education in Business, Retail Management, or a related field preferred.
- Availability: Willing and able to travel frequently across the district and to work evenings, weekends, and statutory holidays as the business requires.
CORE COMPETENCIES
Strategic & commercial acumen • Growth and expansion mindset • Accountability for results • Talent development & coaching • Operational discipline • Customer obsession • Integrity & compliance • Resilience in a high-paced environment
Wireless DNA Inc. is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace. Accommodations are available on request throughout the recruitment process.
