Job Summary
The Lease Renewal Manager is responsible for maximizing lease-end customer retention and generating profitable renewals by proactively contacting lessees, managing renewal workflow, coordinating with sales/finance teams, and ensuring an exceptional customer experience. This role drives renewal conversions, supports dealership sales objectives, and maintains accurate tracking of all lease renewal activity.
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Proactively manage lease renewal pipeline for assigned cohorts (e.g., 30/60/90-day windows).
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Contact and engage customers to discuss lease-end options (renewal, purchase, new lease, trade-in).
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Build and maintain strong relationships with customers, ensuring timely follow-up and clear communication.
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Coordinate renewal offers and vehicle availability with sales and inventory teams.
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Work closely with Finance to ensure lease/finance structures are reviewed and properly documented.
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Maintain accurate records in the CRM/desk system (notes, outcomes, next steps, appointment status).
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Schedule and facilitate customer appointments for renewal consultations.
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Monitor renewal conversion metrics and adjust outreach strategy to meet targets.
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Assist with marketing and communication efforts (mailers, calls, texting campaigns) as directed.
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Provide feedback on process improvements, common customer objections, and competitive dynamics.
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Maintain compliance with all dealership policies and applicable laws/regulations.
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Prior experience in automotive sales, leasing, customer retention, or renewals (preferred).
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Strong phone skills and comfort driving customer conversations to resolution.
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Working knowledge of automotive lease concepts, renewal options, and basic deal structure (preferred).
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Professional appearance and high personal standards.
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Ability to manage time, follow-up consistently, and meet weekly/quarterly goals.
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Strong negotiation and consultative sales skills.
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Valid driver’s license (
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Proven track record of retention, renewals, or BDC/appointment conversion.
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Familiarity with customer experience best practices.
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Comfort using call scripts and customizing conversations based on customer needs.
