Head of Sales
Location: St. John's, NL (in person) · Some travel across Newfoundland & Labrador
Job Type: Permanent, fulltime
About Final
Final is the world's first AI commerce building platform. We let anyone build the exact point-of-sale and checkout experience their business needs , describe it, or even drop in a screenshot, and Final builds it. No dev team, no code, no compromise. Counter, handheld, kiosk, self-checkout, drive-thru , every pixel, every permission, every interaction, theirs.
Under the hood it's a full commerce suite: integrated payments in 24+ countries, inventory and reporting, a deviceagnostic POS that runs anywhere, an extension marketplace, and whitelabel tools that let resellers launch their own branded POS. Merchants stop bending their workflow to fit rigid software and start building software around how they actually work. We're based in St. John's, backed by toptier VCs, and growing fast. We're out to build the next billiondollar exit to come out of Newfoundland, and we're doing it from here, on purpose! This is a rare chance to get in early on a categorydefining company before the rest of the world catches on.
The Role
As Head of Sales, you'll own how Final goes to market and turn early momentum into a repeatable, scalable revenue engine. You'll build and lead the team, set the strategy, and carry the number , starting in Newfoundland & Labrador and laying the groundwork to expand well beyond the province.
This is a playercoach leadership role for someone who has built sales teams before, loves being close to merchants and deals, and is excited to define the playbook from the ground up at a fastgrowing SaaS company. You'll report directly to the founding team and have a seat at the table on company strategy.
What You'll Do
- Own the number. Set and deliver on revenue targets, quotas, and forecasts, with clear accountability for pipeline and growth.
- Build the team. Hire, onboard, coach, and develop a team of sales associates and reps, and build a culture of high performance and genuine care for merchants.
- Define the strategy. Shape Final's gotomarket approach: territories, segments, pricing, positioning, and the path from Newfoundland & Labrador to new markets.
- Build the playbook and process. Stand up the sales motion end to end , prospecting, discovery, demos, proposals, closing, and handoff to onboarding , and the CRM, tooling, and reporting that keep it disciplined.
- Stay close to merchants and deals. Lead from the front on strategic accounts, sit in on demos, and keep a direct read on how local businesses actually run.
- Partner across the company. Work hand in hand with Product, Support, and Marketing to feed back merchant insights, spot trends, and sharpen the overall gotomarket approach.
- Represent Final. Be a visible leader in the community , at business events, chambers, and industry meetups , building trust and brand presence across the province.
What You Bring
- Several years of sales experience, including a track record of leading and managing a sales team (SaaS, tech, payments, or POS is a big plus).
- Demonstrated success building or scaling a sales function , hiring reps, setting processes, and consistently hitting revenue targets.
- A playercoach mindset: comfortable setting strategy and rolling up your sleeves to close deals and develop people.
- Strong consultative selling instincts , you ask great questions, listen closely, and recommend what's best for the merchant, and you teach your team to do the same.
- Fluency with pipeline management, forecasting, and CRMdriven reporting; you make decisions with data.
- Excellent communication , you can explain technology clearly without being "too techy," to merchants and to your team alike.
- Genuine passion for Newfoundland & Labrador's business community and a desire to help local merchants win.
- Valid driver's license and willingness to travel across the province as needed.
Bonus Points
- Experience scaling a sales org from the early stages at a startup or highgrowth company.
- Background selling POS, payments, payroll, ecommerce, or other merchant tools.
- Existing relationships with local merchants, business networks, or community organizations.
- Comfort in a fastmoving environment where you help shape the playbook rather than inherit one.
- Experience running a small business, or working closely with owners and operators.
Why Join Final?
- Lead the sales function at a groundbreaking company at the forefront of retail technology.
- Build the team and strategy that modernizes commerce across Newfoundland & Labrador , starting with the businesses you already love.
- Work with a talented, passionate team building a categorydefining platform.
- Competitive compensation package, including comprehensive health, dental, and vision insurance.
- Generous stock option plan, so you share in the success you help create.
- Be part of a St. John'sbased company backed by top VC.
Apply Now
And the day-to-day is good. You'll work from the best office in St. John's (rooftop patio included) alongside a talented team building something genuinely new. You'll own the sales function end to end, report straight to the founders, and have a real seat at the table on company strategy.
You'll modernize commerce across Newfoundland & Labrador starting with the merchants you already know and love, then help us take it well
Beyond. If you're excited to build a team, own a market, and introduce local merchants to the most flexible POS system they've ever seen , we'd love to hear from you.
Benefits: Casual dress · Dental care · Extended health care · Paid time off · Stock options · Office Snacks · Vision care · Flexibility
Ability to commute/relocate: St. John's, NL , reliably commute or plan to relocate before starting (preferred)
Work Location: In person
Benefits:
Ability to commute/relocate:
- St. John's, NL A1C 6C9: reliably commute or plan to relocate before starting work (required)
Work Location: In person
