Position Overview:
Enduraquip Inc. and Group of Companies is seeking an energetic, driven, and self-motivated Outside Equipment Sales Representative to help drive the growth of our equipment sales across Ontario, with a focus on remote markets in the Eastern Ontario (Ottawa region) and Northern Ontario regions.
This is a fully outbound, field-based sales role focused on generating leads, closing equipment deals, and building strong customer relationships. The successful candidate will also support Enduraquip’s broader growth strategy by feeding qualified leads to our Parts, Rentals, and Service departments.
This role offers a strong commission-based earning structure with growth potential and is a key part of our expansion plan.
Key Responsibilities:
- Proactively prospect and generate new equipment sales opportunities across assigned regions (largest market will be Ottawa region)
- Manage the full sales cycle from lead generation to deal closing
- Conduct on-site visits, customer meetings, equipment demos, and relationship building
- Develop a deep understanding of Enduraquip's product offerings and customer value proposition
- Represent Enduraquip at tradeshows, industry events, and regional networking opportunities
- Track all activity in CRM system; maintain accurate customer records and deal pipelines
- Provide warm referrals and leads to internal departments: Parts, Rentals, and Service
- Assist with defining territory coverage and collaborating with internal sales leadership
- Coordinate with logistics, service, and finance teams on order fulfillment and post-sale support
Target Territory:
- Remote areas in Eastern (Ottawa area) and Northern Ontario
- Align with company-wide sales team to clearly define coverage and borders
Qualifications:
- 10+ years of experience in B2B sales; equipment or industrial sales preferred
- Self-starter with a proven track record of outbound sales success
- Ability to work independently while maintaining strong communication with the team
- Excellent interpersonal, negotiation, and presentation skills
- Comfortable traveling frequently and working remotely in the field
- Must have access to a clean, reliable vehicle suitable for work travel
- Valid Ontario driver’s license required
What We Provide:
- Base salary ($50,000–$60,000) + uncapped commission (1-1.5% of sales closed and paid)
- Per diem and mileage reimbursement
- Company-provided phone and laptop
- Ongoing support from our sales, logistics, and product teams
- Growth potential and clear territory ownership
- Opportunity to be introduced and launched at the April National Heavy Equipment Show
This is an exciting opportunity to help shape Enduraquip’s next stage of growth and take ownership of sales territory with strong support and competitive rewards.
Job Type: Full-time
Pay: $50,000.00-$150,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Mileage reimbursement
- Paid time off
- Vision care
Location:
Willingness to travel:
Work Location: On the road
