The SVP, Commerce will define and lead Publicis Media’s next-generation commerce vision evolving the practice beyond retail media into a fully integrated, future-forward growth engine spanning digital shelf, owned commerce, marketplaces, data, and shoppable media.
This leader will position commerce as a core driver of client growth and business transformation building proprietary frameworks, scaling adoption across the client portfolio, and establishing Publicis Media as a market-leading authority at the intersection of media, retail, and business effectiveness.
Commerce Leadership & Strategy:
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Define a future-forward commerce vision, positioning Publicis Media as a leader in the evolving commerce ecosystem
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Develop proprietary frameworks, methodologies, and points of view that shape client strategy and differentiate our offering
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Orchestrate commerce across media, data, identity, and experience fully integrated with broader client growth and transformation agendas
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Drive adoption of commerce solutions across key clients, embedding commerce into upstream planning and business strategy
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Act as a senior strategic advisor to clients on commerce transformation and growth acceleration
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Represent Publicis Media externally as a commerce thought leader (clients, industry forums, media)
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Lead new business and growth opportunities with a differentiated, innovation-forward commerce narrative
Performance Commerce:
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Build and scale a commerce engine identifying emerging trends, piloting new models, and commercializing innovation
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Develop scalable, productized solutions across retail media, digital shelf, and owned commerce
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Partner with data and analytics teams to create advanced measurement frameworks linking commerce activity to business outcomes
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Leverage AI, automation, and emerging technologies to enhance performance, efficiency, and personalization
Partnerships & Commercial Strategy:
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Shape and influence strategic partnerships across the commerce ecosystem (Amazon, Walmart, retail networks, platforms, and tech partners)
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Co-create innovative solutions and unlock preferential access, data partnerships, and commercial opportunities
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Identify and activate emerging partners to expand capability and differentiation
Data & Innovation:
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Define commerce measurement frameworks
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Connect agency-led identity capabilities with strategic commerce partners to drive deeper insights, broader access, and more advanced audience planning.
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Drive test-and-learn innovation culture
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Explore emerging commerce trends
Team Leadership:
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Design and scale a future-fit commerce organization embedding cross-disciplinary talent, new capabilities, and scalable operating models
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Define new roles/skills (data, content, retail strategy, commerce UX, etc.)
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Drive training and development
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12–15+ years experience in commerce, eCommerce, or performance media
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Proven leadership in scaling commerce or performance business units
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Deep expertise in retail media, marketplaces, and eCommerce ecosystems
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Strong client leadership and commercial acumen
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Excellent communication and analytical skills
