Join Canada’s Largest Automotive Group
If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.
Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.
With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation, we are also committed to making a meaningful impact in the communities we serve.
Discover how you can build your career with Dilawri.
Dilawri Group in Ontario is now actively searching for a Regional Sales Trainer to lead our in-house sales events across our multiple locations.
Pay Rate: (Base Salary + Uncapped Commission and vehicle allowance) ($65,000-$90,000)
Responsibilities:
Host and lead sales events at multiple stores across the region.
Lead Regional outbound sales campaigns, coach dealership teams on appointments setting, and support high impact sales events across Ontario.
Train teams on call handling, objection management, appointment setting and best CRM practices.
Strong phone communication and appointment setting skills, with the ability to engage customers and overcome objections.
Monitor daily KPIs including outbound calls, appointments booked, show rates and sales conversions.
Plan and facilitate kick-off meetings and maintain high energy throughout each event.
Drive appointment generation while managing and confirming customer bookings to ensure a successful sales event.
Serve as a first point of contact by welcoming customers, managing event registration and creating positive first impression.
Collaborate with sales representatives and managers to drive vehicle sales.
Travel to various store within the region to support dealership events.
Other duties as required.
Qualifications:
Must be OMVIC certified.
Experience in automotive sales preferred.
Previous BDC leadership, Sales Manager, Internet Manager or Sales Training experience is highly preferred.
Proven ability to motivate teams and improve sales performance.
Excellent coaching, communication and organizational skills.
Demonstrated ability to negotiate effectively and make sound, customer focused decisions.
Comfortable presenting to groups and leading meetings.
A proactive mindset with a strong commitment to achieving sales objectives and supporting team success.
Exceptional interpersonal skills with the ability to quickly build meaningful customer relationships.
We know that great candidates don’t always meet every requirement, if you believe you’d be a strong fit for this role, we encourage you to submit your application,
ABOUT US
In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:
- Discounted employee vehicle purchase program
- Job-specific coaching & training programs
- Comprehensive health & dental plans
- Employee wellness & assistance programs
- Employee social events
Build your career with a team that is driven by excellence, integrity and innovation.
Discover Dilawri.
Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
