The Opportunity
The Yard Gym is opening its doors on Dundas St W in the Trinity Bellwoods hood; a premium, class-based boutique fitness concept built to stand above every studio around it. This role is the creative and commercial engine behind it: the person who makes Toronto stop scrolling, turns interest into memberships, and keeps our community buzzing.
As our Sales & Marketing Coordinator, you'll own the content, run the sales follow-up, welcome people at the front desk, and bring our events, activations and campaigns to life. It starts part-time, with real room to grow into full-time hours for the right person. If you're a hustler who's creative, organized, loves people, and gets a kick out of turning a launch into a movement, this is your seat.
At TYG, YOU ARE THE BRAND.
Before You Apply — What This Role Needs
If most of these are you, we want to hear from you.
- YOU'RE A HUSTLER — you genuinely want to work, you take ownership, and you make things happen without being chased. This is a build-it seat, not a clock-watching one.
- YOU CREATE FOR SOCIAL — you have your own presence and know Instagram and TikTok inside out: filming, editing, posting, and an eye for what looks premium. Content creation is essential to this role.
- YOU'RE A PEOPLE PERSON WHO CAN SELL — you're warm, you connect fast, and you're comfortable turning an enquiry into a booking and a trial into a member.
- ORGANISED AND RELIABLE — you keep lists, hit deadlines, and follow up without being reminded; nothing slips.
- INTO THE FITNESS LIFESTYLE — you live an active life and love the space. Fitness, wellness or studio experience is a hard requirement. If you don't like to train this is not for you.
- YOU CAN WORK OUR HOURS — part-time to start across our 5:30am–8:00pm operating hours, with some evenings and weekends around classes and events, and full-time hours on the table for the right person.
- YOU FOLLOW INSTRUCTIONS — apply exactly as described below and email us directly.
What You'll Do
- CONTENT & SOCIAL (your core) — Create and post daily, on-brand content that makes Toronto stop scrolling: stories, reels and grid posts. Plan and schedule content weekly, film at classes and events, run our campaigns, and keep the feed on-brand and never quiet.
- SALES & MEMBERSHIP — Answer emails and membership enquiries fast, own the pipeline, keep leads warm in the CRM, book trials and tours, and process sales and contracts to close new members. Use AI so no lead ever goes cold.
- FRONT OF HOUSE — Welcome people at the front desk with warmth and energy: smooth check-ins, Welcome Tours, and a spotless, on-brand space.
- EVENTS, ACTIVATIONS & COMMUNITY — Help run launches, pop-ups, run clubs, activations and member events that turn the neighbourhood into the TYG family. Coordinate RSVPs, vendors and set-up, and capture it all.
- PARTNERSHIPS & OUTREACH — Reach out to Dundas West and Trinity Bellwoods businesses and local creators for cross-promos and collaborations, and keep those relationships warm.
- MARKETING ADMIN — Keep the marketing tracker current, manage influencer DMs and briefs, and keep every moving part on schedule.
Who You Are
- A hustler — you want to work, you take ownership, and you don't need to be chased.
- Creative — an eye for content and an instinct for what looks and feels premium.
- Confident on camera and behind it — you create for the platforms and aren't shy about being in the content.
- Warm and personable — people feel welcomed and valued the moment they meet you.
- A natural closer — you love turning an enquiry into a member and never let a lead go cold.
- Exceptionally organized — you keep many plates spinning without dropping one, especially on a deadline.
- Curious about AI — you like new tools and use them to work sharper and faster.
- Plugged into Toronto — you know the west end and how to reach people.
- Available for some early starts, evenings and weekends across our operating hours.
Compensation & Growth
- Part-time wages to start, with real room to grow into full-time salary and hours for the right person.
- Performance bonuses on memberships you help close once.
- Perks: on-site gym, wellness, store discount, casual dress, company events.
- Hands-on mentorship from the owner and a real path to grow into a senior sales & marketing role as the studio and network expand.
- The chance to shape one of the best gym openings Toronto has ever seen.How to Apply
Follow these steps exactly; this is how we filter. Email us directly (do NOT apply through the Indeed quick-apply button): send your resume and a short note to [email protected], and start your subject line with “TYG TORONTO” so we know you read to the end.
In your note, include:
- A link to your social media (Instagram/TikTok) — this is required, and show us content you've made.
- A one-line summary of any fitness, content, sales or events experience.
- Why you want to be part of the Trinity Bellwoods community.
- A time you turned a 'no' into a 'yes,' or followed up to win someone over.
- One way you'd use AI to make our content, sales or member experience better.
Applications that skip these steps, don't email directly, or leave out a social link will be moved to the back of the line.
Pay: $45,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Company events
- Flexible schedule
Experience:
- Content creation: 1 year (required)
- events and marketing: 1 year (required)
- fitness and wellness: 1 year (preferred)
- Direct sales: 1 year (required)
Location:
- Toronto, ON M6J 1X4 (required)
Work Location: In person
