Join one of Southwestern Ontario's Most Recognized Automotive Dealerships.
Oxford Dodge is looking for an experienced, creative, and results-driven Digital Marketing Manager to lead all aspects of our digital marketing strategy and our marketing department.
This IS NOT an entry-level position.
We're looking for someone who understands how to build a brand, generate leads, create engaging content, analyze performance, manage advertising budgets, and continously improve our online presence across multiple platforms.
If you love digital marketing, advertising, analytics, content creation, and staying ahead of digital marketing trends, we want to hear from you.
ABOUT OXFORD DODGE
Oxford Dodge is one of London's premier Chrysler, Dodge, Jeep, Ram, and FIAT dealerships. We pride ourselves on delivering an exceptional customer experience while creating exciting and engaging marketing that stands out in the automotive industry.
Marketing is a major focus of our dealership, and we're looking for someone who wants to take it to the next level.
Position Summary:
The Digital Marketing Manager is responsible for planning, creating, executing, and analyzing all digital marketing initatives for the dealership.
The role combines strategy, creativity, advertising, photography, videography, social media management, website management, SEO, analytics, and lead generation into one exciting position.
PRIMARY RESPONSIBILIES
Maintaining Vendor Relationships & Understanding/Evaluating Product Offerings:
- EDealer (Website Provider)
- Powerup (Inventory Management for Websites)
- AutoTrader (1source/listings)
- CarGurus (Dashboard Listings)
- AutocorpAI (AVA Credit Leads + Blackbook vehicle evaluations)
- Optimy (Oxford Dodge Chat tool/BDC Involved)
- DriveAI (Email/SMS Smart Campaigns + Trade Evaluations)
DMS Specific Tasks (Deskit/Reynolds):
- Help ensure inventory is uploaded to the platform properly
- Ensure the photographer is up to date on photos/process
- Diagnose issues with inventory pricing errors
- Running/Updating BDC Schedules (Reynolds/Focus)
- Printing lists for marketing campaigns/BDC Followup
- Sending out emails/campaigns via Reynolds OR DriveAI
- Pulling reports on tool performance (FOCUS)
- Maintaining accuracy of reported tool performance
- Admin for setting up new accounts in Deskit, Reynolds, DriveAI, Optimy, PowerUp etc.
General Marketing Tasks:
- Create monthly program banners for websites
- Monitor Google Ads performance (Google Ads and Monthly Calls with TRFFK)
- Monitor Facebook Ads performance (Meta Ads or monthly Calls with TRFFK)
- Social Media Management
- Content Creation
- Event Planning & Execution (JeepFest, Mopar Day etc.)
- Meeting with Vendors to explore growth opportunities
- Maintaining business relationships with surrounding business through sponsorships/collaborations
- Google Profile Maintenance for all brands
- Management of Yodeck (Signs around dealership) + Creation of Assets
- Claiming co-op funds
- Maintaining a pulse on Stellantis dealer communications
- Job Postings on Indeed for dealership positions
- Overseeing the creation of monthly radio advertisements (Blackburn Media)
- Coordination of all promotional items (Jeep for a Weekend/Detailing Packages)
- Maintaining the marketing budget and verifying if promotion is working/worth the cost
- Ordering Promotional items/stock for dealership (shirts/folders/plates/event items)
- Auditing vendor ads and ensuring they meet brand standards
- Evaluating and pulling marketing material from Stellantis portal (Dealerconnect)
- Management of the team (Inventory/Photo Manager + Marketing coordinator)
Maintenance of Website Tasks
- Updating pages as needed for different campaigns, events or product releases
- Maintaining and verifying accurate pricing of vehicles
- Responsibility of Oxford Dodge & Oxford Mobility
- Updating Dates (holidays/events)
- Ux review (looking at how well the website functions and how our customers online experience is)
- Being able to evaluate when things go wrong or break
Required Skills:
- Excellent written communication
- Strong verbal communication
- Creative thinking
- Photography
- Videography
- Graphic Design
- Video Editing
- Organization
- Time Management
- Multi-tasking
- Attention to detail
- Project management
- Analytical thinking
- Professionalism
Software Experience:
Experience with some or all of the following is considered an asset:
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Canva Pro
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe Lightroom
- CapCut
- Microsoft Office
- Google Workspace
- CRM systems
- WordPress or CMS platforms
Qualifications:
Preferred Diploma or Degree in:
- Marketing
- Digital Marketing
- Communications
- Advertising
- Business
- Graphic Design
- Multimedia
OR
Equivalent industry experience.
Experience
Preferred:
- 3+ years in Digital Marketing
- Social Media Management
- Paid Advertising
- Graphic Design
- Photography
- Videography
- Marketing Analytics
Automotive experience is considered a strong asset but is not required.
What We're Looking For:
Someone who:
- Is creative and brings fresh ideas
- Can work independently
- Thrives in a fast-paced environment
- Loves creating content
- Understands modern digital marketing
- Enjoys learning new technologies
- Is highly organized
- Pays attention to detail
- Is comfortable being behind the camera—and occasionally in front of it
- Can manage multiple projects simultaneously
Success in This Role:
After your first year, you'll have:
- Increased website traffic
- Increased qualified leads
- Improved social media engagement
- Stronger brand awareness
- More video content across all platforms
- Better advertising performance
- Higher search visibility
- More community involvement
- Consistent monthly reporting with measurable results
Why Join Oxford Dodge?
This isn't a role where you'll simply schedule social media posts.
You'll have the opportunity to shape the public image of one of Southwestern Ontario's leading automotive dealerships, work on exciting campaigns, create professional content every day, experiment with new ideas, and see the direct impact of your work.
If you're passionate about digital marketing, creative storytelling, analytics, and building brands that people remember, we'd love to meet you.
Apply today and help drive the future of marketing at Oxford Dodge.
Pay: $4,500.00-$5,500.00 per month
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Store discount
Work Location: In person
