About the Role
We are seeking an experienced and results-driven Senior Google Ads & Lead Generation Consultant to work directly with ownership in managing, optimizing, and scaling digital advertising campaigns.
This position is ideal for a highly experienced professional with a proven track record of generating qualified leads, improving conversion rates, reducing cost per acquisition, and maximizing return on ad spend for local service-based businesses.
This is a long-term opportunity with potential for ongoing collaboration and growth.
Key Responsibilities
- Audit and optimize existing Google Ads campaigns
- Develop strategies to increase lead volume and improve lead quality
- Conduct keyword, competitor, and market research
- Manage and optimize Search, Performance Max, and remarketing campaigns
- Implement and maintain accurate conversion tracking and attribution
- Optimize bidding strategies, ad copy, audiences, and campaign structure
- Build and maintain negative keyword lists
- Provide landing page recommendations to improve conversions
- Deliver weekly performance reports and strategic recommendations
- Collaborate directly with ownership through virtual and occasional in-person meetings
Mandatory Qualifications
✔ Minimum 5 years of hands-on Google Ads management experience
✔ Active Google Ads Search Certification (Required)
✔ Active Google Analytics (GA4) Certification (Required)
✔ Proven experience generating leads for local service-based businesses
✔ Strong understanding of:
- Google Search Campaigns
- Performance Max Campaigns
- Conversion Tracking & Attribution
- Google Tag Manager (GTM)
- Keyword Research & Competitive Analysis
- Landing Page Optimization
- Call Tracking & Lead Tracking
- Cost Per Acquisition (CPA) Optimization
- Return on Ad Spend (ROAS)
✔ Excellent communication and reporting skills
Preferred Qualifications
- Google Ads Measurement Certification
- Google AI-Powered Ads Certification
- Experience managing monthly ad budgets exceeding $10,000+
- Experience scaling local lead generation campaigns
- Strategic consulting experience beyond basic campaign management
Application Requirements
To be considered, applicants must provide:
- Resume and/or LinkedIn Profile
- Google Certifications
- Portfolio, case studies, or examples of previous campaigns
- Screenshots or reports demonstrating campaign results
- Current hourly/project rate
- Weekly availability
- Brief explanation of how they would improve an underperforming Google Ads account
Only candidates with proven lead generation experience and relevant certifications will be considered.
Applicants with certifications but no real-world campaign management experience may not be considered.
Pay: $50.00-$75.00 per hour
Benefits:
- Flexible schedule
- On-site parking
Application question(s):
- Do you currently hold an active Google Ads Search Certification?
- Do you hold a Google Analytics (GA4) Certification?
- How many years of experience do you have managing Google Ads campaigns?
- What is the largest monthly Google Ads budget you have personally managed?
Work Location: Hybrid remote in Toronto, ON (Peel District)
