Channel Marketing Manager – Retail & Costco - Brampton
About the Role:
Are you a strategic marketer who loves turning customer and market insights into products and programs that drive growth?
Our client, a leader in their industry is looking for a Channel Marketing Manager – Retail & Costco to lead channel marketing strategy, customer marketing, and new product development across Retail and Costco, partnering closely with Sales and National Account Managers to drive customer growth.
This is a highly collaborative role. You’ll identify opportunities, shape channel strategy, build the innovation pipeline, and lead new products from concept through customer launch.
What You’ll Do
- Develop channel marketing strategies based on customer needs, category trends, competitive activity, and market performance.
- Own marketing strategy and execution for Costco and assigned Retail channels, partnering closely with Sales and National Account Managers on customer growth opportunities.
- Build and manage a 24-month New Product Development pipeline across branded, private label, and white-label opportunities.
- Lead new branded products from concept and business case through customer presentation, commercialization, and launch.
- Provide market intelligence and insights on consumer trends, competitors, categories, and industry developments.
- Partner with Sales and National Account Managers to develop customer presentations, business reviews, new product introductions, promotional programs, and other customer marketing initiatives.
- Collaborate with Sales, Culinary, NPD, Operations, and other cross-functional teams to bring products and programs successfully to market.
- Monitor marketing and customer initiative performance and identify opportunities to improve commercial results.
- Manage assigned marketing budgets and evaluate the effectiveness of marketing investments.
- Lead and direct external agencies and creative partners on packaging, presentations, sell sheets, promotional materials, photography, and other marketing assets.
- Support retail packaging programs, including creative direction, layout, and structural recommendations.
- Build strong cross-functional relationships and influence stakeholders to move projects from strategy through execution.
- Demonstrate strong leadership, collaboration, accountability, and a commitment to continuous improvement.
What You Bring
- College or University degree/diploma in Marketing, Business Administration, or a related field.
- Experience in channel marketing, customer marketing, trade marketing, brand marketing, product development, or a related discipline.
- Experience in CPG, food, retail, or a customer-focused environment is preferred.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Strong analytical skills with the ability to turn market and customer insights into actionable opportunities.
- Excellent communication, presentation, writing, and storytelling skills.
- Creative mindset with an understanding of packaging and customer-facing marketing materials.
- Experience working with external agencies or creative partners is an asset.
- Strong relationship-building and influencing skills.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
The Ideal Candidate
You’re a strategic thinker who is also hands-on. You’re curious about customers, consumers, categories, and competitors and know how to turn insights into action.
You’re commercially minded, creative, organized, and comfortable working across Sales, Marketing, NPD, Culinary, and external partners.
Most importantly, you take ownership, build strong relationships, and bring a customer-first and continuous-improvement mindset to everything you do.
Pay: $100,000.00-$115,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
Work Location: In person
