Role Overview
Fertility care is deeply personal. Patients arrive at The Fertility Partners clinics navigating some of the most emotional, complex, and time-sensitive decisions of their lives. How we show up in our communities, communicate our expertise, and connect patients to care can have a meaningful impact on whether they choose us and how they experience their journey.
The Director, Clinic Marketing is responsible for driving clinic-level marketing strategy, execution, patient acquisition, and growth across The Fertility Partners network. Serving as the primary marketing partner to clinic leadership teams, this role translates enterprise strategy into actionable local initiatives that reflect clinic priorities, operational realities, and market opportunities. Working closely with clinic directors, operations teams, and senior leaders, the Director ensures marketing efforts drive patient acquisition, referral growth, reputation, and measurable business performance.
This is a relationship-driven, execution-focused leadership role. The Director leads a team responsible for campaign execution, content development, local market activation, and performance optimization across the network. Success requires balancing strategic thinking, data-driven decision-making, and stakeholder management while navigating the complexity of a multi-site healthcare environment and delivering measurable results.
Key Responsibilities
Clinic Partnership
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Serve as the primary marketing partner to clinic leadership across the network, building trusted relationships with clinic stakeholders, and enterprise teams.
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Develop deep familiarity with each clinic's growth priorities, market conditions, competitive landscape, and operational constraints.
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Facilitate regular business reviews with clinic leaders and translate those conversations into clear marketing priorities and action plans.
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Be the voice of the clinic inside the marketing team, ensuring initiatives are practical, locally relevant, and set up to succeed.
Strategy & Execution
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Own annual and quarterly marketing plans for clinics across the network, covering patient acquisition, referral growth, reputation, and local brand presence.
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Lead integrated campaign execution across digital, content, referral, community, and reputation channels in partnership with your team and external partners.
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Support clinic events, partnerships, recruitment initiatives, and other strategic growth priorities.
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Ensure consistent, high-quality execution across all clinic brands without letting "consistent" become "generic."
Performance & Growth
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Own clinic-level marketing performance (including leads, referral growth, conversion rates, and reputation) and accountability across the network.
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Turn performance data into clear recommendations, bringing both the numbers and the narrative to clinic and leadership discussions.
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Identifybarriers to growth and work cross-functionally with Operations and clinic leadership to address them.
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Drive a culture oftesting, continuousoptimizationandresults-oriented decision-making,across the team.
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Ensure marketing investments are aligned with business priorities and delivering measurable impact.
Team Leadership & Operational Excellence
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Lead, coach, and develop the marketing team responsible for clinic support and execution.
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Set clear priorities and performance expectations while fostering accountability, collaboration, learning, and growth.
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Oversee clinic marketing budgets and ensure resources areallocatedeffectively across clinics, campaigns, and growth initiatives.
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Manage vendor relationships withhigh standardsfor quality, performance, and value.
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Contribute to building the processes, tools, and best practices that strengthen marketing effectiveness across the network.
Skills & Experience
Must-Have
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7+ years of experience in marketing, growth marketing, demand generation, or integrated marketing, with meaningful experience supporting multiple brands, locations, or business units.
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Proven ability to develop and execute marketing strategies and plans that drive measurable business outcomes.
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Hands-on experience creating content, building campaigns, and managing marketing programs across digital, content, email, referral, and/or community channels.
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Strong stakeholder management and communication skills, with the ability to build credibility, influence decisions, and partner effectively with leaders across a matrixed organization.
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Strong analytical capabilities, with the ability to interpret performance data,identifyactionable insights, and translate them into business recommendations.
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Demonstrated experience leading and developing high-performing teams while managing multiple priorities, projects, and stakeholders in a fast-paced environment.
Strongly Preferred
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Experience in healthcare, regulated services, or other multi-site service organizations where patient or customer trust is central to the brand.
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Familiarity working with physician groups, franchise networks, or other decentralized operating models, with the ability to influence stakeholders without direct authority.
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Hands-on experience with CRM platforms, marketing automation, lead management, and patient acquisition strategies, including lead nurturing and conversion optimization.
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Experience in referral marketing, reputation management, community engagement, or local market activation.
What Success Looks Like in 12 Months
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Clinic leaders describe Marketing as a trusted partner and extension of their local team — not a service desk.
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Every clinic has a clear marketing plan aligned with its defined growthobjectives, market conditions, and operational realities.
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Lead generation, patient acquisition, referral growth, and reputation metrics are improving across priority clinics.
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Marketing output is consistently high-quality, with stronger content, campaigns, and brand execution that improve the visibility, reputation, and market presence of clinic brands.
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Marketing is recognized by clinic leaders, physicians, Operations, and the Senior Leadership Team as a meaningful driver of clinic growth and business performance.
