We Are Hiring!
Toronto Academy of Education is registered as a Career College under the Ontario Career Colleges Act, 2005 and offers career-focused diploma, certificate, and professional training programs.
Toronto Academy of Education is seeking an experienced Meta Ads & CRM, Integration Specialist with strong hands-on expertise in Meta advertising, Meta Business Suite, CRM integrations, lead generation, tracking and marketing automation.
We are looking for someone who combines digital advertising expertise with strong technical problem-solving skills. The ideal candidate should be comfortable managing Facebook and Instagram advertising while also understanding how leads move from advertising platforms into CRM systems such as GoHighLevel (GHL).
This is not an entry-level social media position. Candidates should have demonstrated hands-on experience managing Meta campaigns, Meta Business assets, CRM integrations and lead-generation systems.
Key Responsibilities
Manage and optimize Facebook and Instagram advertising campaigns
Manage Meta Ads Manager, Meta Business Manager and Meta Business
Suite
Review Facebook Pages, Instagram accounts, ad accounts and connected
Meta assets
Manage and troubleshoot users, partners, permissions and asset access
Create and manage Meta lead-generation campaigns
Build and manage Facebook and Instagram Lead Ads and Instant Forms
Create campaign, ad set, audience and retargeting structures
Monitor advertising performance, cost per lead and lead quality
Test and optimize campaign audiences, creatives and conversion
performance
Review and configure Meta Pixel, datasets, events and conversion tracking
Integrate Meta lead-generation campaigns with GoHighLevel
Configure CRM field mapping and lead-source tracking
Test the complete lead journey from Meta into the CRM
Configure contacts, opportunities, pipelines, tags and lead routing where
required
Support CRM workflows, triggers and marketing automation
Troubleshoot missing, duplicated or incorrectly mapped leads
Review landing pages, forms and funnels used for lead generation
Verify that leads are correctly assigned and followed up within the CRM
Troubleshoot Meta, CRM, tracking and integration issues
Work with webhooks, APIs or third-party integration tools where required
Recommend improvements to advertising, tracking, CRM and lead-
management processes
Required Experience
Candidates should have strong practical experience with:
Meta Ads Manager
Meta Business Manager / Meta Business Suite
Facebook advertising
Instagram advertising
Meta Lead Ads and Instant Forms
Lead-generation campaigns
Campaign optimization
Audience targeting and retargeting
Meta Pixel and conversion tracking
CRM integrations
Lead routing and field mapping
Marketing automation
Technical troubleshooting
CRM & Technical Skills
*Strong experience with GoHighLevel (GHL) is highly preferred.
Equal Opportunity Employer
Toronto Academy of Education is an equal opportunity employer committed to fostering a diverse, inclusive, and accessible workplace. Accommodations are available throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
Application Process
Please submit your CV, cover letter, copies of relevant educational credentials, and teaching certifications to [email protected].
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Job Types: Part-time, Casual, Seasonal
Pay: From $22.00 per hour
Work Location: Hybrid remote in Mississauga, ON L4Z 3E5
