This is a remote position.
Are you a sales leader who thrives on coaching people, using data to drive decisions, and building scalable sales processes?
We're looking for a Sales Manager, Commercial Growth to lead our fully remote B2B sales team and help shape the next stage of our growth across North America. This is more than a people management role—it's an opportunity to improve performance, optimize operations, implement AI-driven efficiencies, and make a measurable impact on revenue.
If you're passionate about developing talent, improving customer experiences, and turning insights into action, we'd love to hear from you.
We are a fast-growing Canadian company serving contractors, builders, facility managers, and construction professionals across North America.
For over 15 years, we've built our reputation on exceptional customer service, product availability, efficient fulfillment, and innovative digital sales channels. Our business continues to expand through multiple e-commerce websites, online marketplaces, strategic retail partnerships, and B2B customer portals.
Our culture is built around:
- Accountability
- Collaboration
- Continuous Improvement
- Innovation
- Data-Driven Decision Making
We believe great people and smart processes create exceptional customer experiences.
As Sales Manager, you'll lead a remote sales team while partnering closely with Marketing, Operations, Customer Service, Purchasing, and E-Commerce to drive commercial growth.
Your responsibilities include:
- Coach, mentor, and develop Account Executives through regular one-on-one coaching
- Establish clear KPIs, OKRs, and performance expectations
- Conduct performance reviews and create development plans
- Improve onboarding, ramp-up, and ongoing training programs
- Recruit, interview, and hire top sales talent
- Foster a culture of accountability, ownership, and continuous improvement
- Improve conversion rates, quote follow-up, customer retention, and account expansion
- Monitor pipeline health, forecasting accuracy, and sales performance metrics
- Identify growth opportunities across customers, partners, and channels
- Lead weekly sales meetings focused on coaching, insights, and execution
- Optimize CRM adoption and sales workflows
- Develop SOPs, playbooks, dashboards, and sales enablement resources
- Improve quoting, reporting, follow-up processes, and customer handoffs
- Use AI and automation to increase productivity and reduce manual work
- Lead process improvement initiatives from planning through implementation
- Collaborate with Marketing, Customer Service, Operations, Purchasing, and E-Commerce
- Support retailer, distributor, marketplace, and channel partner growth
- Share customer insights that improve campaigns, products, pricing, and customer experience
- Help strengthen our B2B self-service and digital buying experience
We're looking for an experienced sales leader who combines strong people leadership with commercial thinking and operational excellence.
Qualifications include:
- 5+ years leading B2B sales teams
- 5+ years managing remote or inside sales teams
- Proven success growing revenue and improving sales performance
- Experience using KPIs, CRM reporting, forecasting, and dashboards to drive results
- Strong coaching, performance management, and employee development skills
- Experience hiring, onboarding, and developing sales professionals
- Experience supporting distributors, retailers, marketplaces, or channel partners
- Background in e-commerce, industrial distribution, building materials, construction products, contractor supply, or similar industries is an asset
- Experience with customer portals, B2B self-service platforms, or digital sales environments
- Practical experience using AI and automation tools to improve productivity
- Strong business acumen with excellent communication and collaboration skills
In your first year, you'll help us achieve:
- Stronger sales performance and revenue growth
- Higher CRM adoption and reporting discipline
- Faster onboarding and ramp-up for new hires
- More effective coaching and accountability
- Improved customer retention and account growth
- Increased contribution from retail and channel partners
- Better cross-functional collaboration
- Greater use of AI and automation to improve productivity
- A high-performing remote sales team focused on continuous improvement
This is an opportunity to join a growing organization where your ideas will be heard and your impact will be visible.
You'll have the autonomy to improve processes, develop people, implement new technologies, and help shape the future of our commercial organization.
If you're an analytical, collaborative sales leader who enjoys building teams and driving measurable business results, we'd love to meet you.
Apply today and help us build the next chapter of our growth.
