Job title:
Specialist, Marketing Automation
Location:
Ottawa, Toronto, Ontario, Canada
Contract Duration :
Until June 2027
Date posted:
August 25, 2026
Closing date:
September 8, 2026
Compensation:
$79,277.00 - $93,267.00/year
We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.
CIHI is recognized as an eceptional place to work that embraces diversity, respect, integrity, collaboration and innovation.
At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
- HOOPP Pension Plan (Defined Benefits Pension)
- Retirement Planning Program
- Generous vacation days for permanent and long-term contracts
- Work-life balance
- Career Planning Program
- Learning and Professional Development Program
Fle- ible benefits program from your first day on the job for permanent and long-term contracts
The Specialist, Marketing Automation plays a key role in supporting CIHI’s Marketing Operations activities. Working collaboratively with the Marketing Department and other digital and design specialists, this role is responsible for supporting CIHI’s marketing automation program including marketing, customer segmentation, marketing automation and audience engagement. This role supports the development, eecution and optimization of marketing automation initiatives and uses campaign performance insights to recommend ongoing operational improvements.
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1. Collaborate with other members of the marketing team to understand audience growth strategy, support a robust marketing automation program and optimize digital marketing campaigns.
2. Offer epertise based on a solid understanding of business and campaign goals and make recommendations on messaging, segmentation, and engagement tactics.
3. Act as subject matter epert for Adobe Marketo including being able to create all new lead gen forms / landing pages within Marketo and work with CRM administrators to manage leads.
4. Create all new requested lead generation forms and landing pages within the Marketo platform
5. Bring thought leadership around marketing and life-cycle communication to the team.
6. Responsible for segmentation and targeting capabilities (SQL) and utilizing first party customer data (DTC) to personalize the communication eperience.
7. Build and manage automation and triggered journeys based on audience segment, content and site usability activities.
8. Work with Team Lead to establish and enforce deployment cadence rules and restrictions to ensure compliance within regulations including CAN-SPAM/CASL and online privacy regulations.
9. Drive ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue and specific business objectives.
10. Develop and distribute reporting that includes strategic insights and recommendations based on performance
11. Design and implement lead gen features and functionality to drive list growth.
- Undergraduate degree in Marketing, Business Administration, Statistics, Computer Science or related field, or equivalent combination of education and related eperience.
- 3-5 years of relevant professional eperience in marketing.
- Two years of eperience using a CRM software for database management, and integration of marketing campaign and lifecycle data.
- Etensive practical eperience working with Adobe Marketo software.
- Proven operational eperience developing, launching and managing a robust marketing or marketing automation program for digital products / businesses.
- Eperience with the process, workflows and technical capabilities necessary to be successful in marketing automation.
- Proficiency in CSS / HTML as it applies to responsive design with dynamic content.
- Ability to work with SQL and relational databases as it relates to segmentation and targeting.
- Epertise in deliverability best practices.
- Epertise in A/B testing and conversion optimization.
- Ability to envision intricate customer journey/drip campaigns.
- An understanding of media and digital platforms (end user level).
- Understanding of marketing analysis principles and the engagement life-cycle and awareness of emerging communications and marketing tactics and trends.
- Familiarity with HTML, Google Analytics, Web Content Management and Point.
- Proficiency with Microsoft Office, particularly Ecel, for data organization, analysis, and reporting.
- Strong organizational, analytical and project management skills, with the ability to balance multiple projects and products successfully and efficiently
- Primary locations: Toronto or Ottawa.
- Must comply with all CIHI workplace policies, including privacy and confidentiality.
- Fluency in English is required, bilingualism in both official languages is an asset.
To find out more about this role and other eciting opportunities visit our website at www.cihi.ca and check out our 'Careers' section.
We thank all those who apply, however, only candidates selected for an interview will be contacted.
At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.
Please note the CIHI Recruiting Team uses to communicate with applicants. Please make sure your profile has an updated address that is checked regularly, including the junk/spam mail folder, as we send time sensitive s (i.e. testing and interview bookings).
Data Privacy and Record Retention Notice
In accordance with Ontario’s legislation, CIHI is required to retain copies of this job posting and all associated application materials for a minimum of three (3) years from the date the posting is removed from public view.
By submitting your application, you acknowledge that your personal information and application data will be stored securely in our systems for this mandatory retention period to ensure compliance with provincial employment standards.
